Adelaide freelancer Libby Parker spent many years teaching writing and creative skills to secondary school students before deciding to put her money where her mouth is and launch a freelance writing business.
Now, rather than impart those skills to students who may or may not care about them, she writes content, press releases, speeches, articles, bios, resumes, SEO and copy for all kinds of clients.
Parker listed her skills on The Freelance Collective platform a few months ago, gaining an instant network of professional freelance collectives and a range of quality work leads.
Read here freelancing story here:
Q: What sort of freelance services do you offer?
A: I offer copywriting, editing, proofreading and blogging, and as I am a former teacher I also offer learning resources and education consultancy. Working with arts organisations, authors, charities and NFPs, I write learning resources to suit their project or event and I reach out to teachers to engage them in the organisations’ work. The diverse range of clients I have make for some serious job satisfaction!
Q: Tell us about your key skills – what brings clients knocking on your door?
A: As a journalist, speech writer and former English teacher, my skills are very much in the wordsmith department. As I work within arts, education, business, politics, weddings, parties, anything, I’m able to branch out in all sorts of spheres and keep busy with lots of different projects; I never get bored!
Q: How do you drum up new business when things quieten down in your business?
A: When things are quiet on the copywriting front, I run workshops in schools to keep me entertained and to impart the knowledge I’ve gained in media to help students with critical reading and gathering research. When there’s a work drought, I will also network with other copywriters, designers and freelancers to see if they need help. Often when I’m quiet, someone else is overloaded, so I like to help out where I can.
Q: And what sets you apart from others in your field?
A: That’s a great question and a difficult one to answer, because I have met so many outstanding copywriters and freelancers since venturing into this career and I think we are all unique and set apart from the non-freelance world. I suppose my eclectic mix of experiences helps me to write on a range of topics, and my network of incredibly interesting and intelligent colleagues and clients give me plenty of inspiration.
Q: Tell us a bit about your clients – who do you mostly work for and in what capacity?
A: I blog for Adelaide influencer Lucy Cornes, write e-books for a marketing company, write web copy for a range of businesses and artists including a photographer, cosmetics company and car rental business, and I write resumes for whomsoever is in need of one. In addition, I write speeches and communications for a state politician, blog for an education provider, write learning resources for Adelaide Festival and run media workshops in schools around Adelaide.
Q: Tell us about being part of The Freelance Collective – what’s it all about?
A: The Freelance Collective is a fantastic group of like-minded individuals who offer opportunities and advice. When I joined TFC, I gained an instant professional network of colleagues and a range of quality working opportunities. I’m pretty glad I came!
Q: What advice would you give others considering becoming a freelancer?
A: The biggest lesson I’ve learned is to set terms and conditions before you do anything else. I learned this the very, very hard way!
Also, charge your worth and only take on a job or project if it feels right. It’s not enough to ‘fake it till you make it’. Clients want to be confident you know their product or service, so if you don’t feel comfortable or properly briefed, it’s more beneficial to you and the client to pass the job on to someone who is a better fit. That said, make sure you accept challenges because you’ll learn plenty of new things! I can’t believe how much I know about retaining walls, property management, beeswax cosmetics and photography now!
To see Libby Parker’s full profile on The Freelance Collective or to reach out to her direct to discuss a freelance project, click here.
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