How one freelancer overcame marketing paralysis

September 24, 2020 in Freelance journalists, Growing your freelance business, Marketing for freelancers

Earlier this year I quietly panicked. Aware that most of my business was coming from former colleagues, contacts and referrals I realised two things: Hard times were coming with the signs of a recession ahead. My pool of former colleagues and contacts was finite. This led me to the conclusion that it was time to…

The most important soft skills freelancers need

June 6, 2019 in Freelancers, Growing your freelance business, Marketing for freelancers, Tips and tools

As a freelancer, working your way up to financial independence requires more than just being an expert in your field. Soft skills are hugely important for any worker, and freelancers are no exception. In fact, these skills are probably more critical for freelancers than for anyone, since they play a vital role in finding new…

Meet the freelance dating photographer run off his feet with work.

May 17, 2019 in Freelance success stories, Marketing for freelancers

Every now and again, a freelancer hits on a trend and carves a clever business niche for themselves. When we came across Yoram, we were intrigued. A freelance photographer focused solely on taking snaps for dating hopefuls needed a portrait that will stand out from the crowd? It’s a tall ask these days. In the…

MEET THE FREELANCER: Marcus Johnson

February 14, 2019 in Freelancers, Growing your freelance business, Marketing for freelancers, Tips and tools

Marcus Johnson admits he’s drawn to the mysteries of language. He’s spent a large part of life pursuing the right words, in fact. The freelance Victorian creative director and copywriter recalls excelling at English as a kid, and hit an early peak as spelling champion in primary school. The voracious reader has what is sometimes…

How freelancers can use instagram to attract clients

February 25, 2018 in Marketing for freelancers

Being a freelancer, there’s a natural ebb and flow when it comes to workload. Sometimes you’re inundated with work and other times? Well, other times you live on baked beans. Amiright? What if I told you there was a way you could generate leads, grow your profile and get seen by the right people? There…

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