Alana Schetzer

Alana Schetzer is a Melbourne-based journalist, copywriter and media trainer and consultant. With more than 10 years in the industry, and having written for some of Australia’s most prestigious publications, she has a diverse range of skills and knowledge that she uses to create original, insightful and creative stories and media products. She currently writes for a wide range of newspapers, magazines and online news sites, including SBS, The Guardian, ABC, Overland, RendezView, Whimn and many more. She has worked in communications and conducted media training for University of Melbourne and delivered media workshops for a wide range of businesses, schools and community groups. Alana specialises in external communications including press releases, social media, website content, media strategy, proof-reading, editing and writing, plus training. She worked at The Age as a news reporter for five years, covering social justice, health, crime and was a sports columnist and television reviewer for Green Guide. She has taught media, writing and communications at the University of Melbourne and RMIT, been a mentor to young emerging writers and has been a panelist and host at writers festivals across the country, including National Young Writers Festival and Storyology. Alana is highly involved in the media industry, and co-founded Women in Media and is a trustee of the Media Safety and Solidarity Trust, which provides financial support to journalists and their families in high-risk countries such as Pakistan and the Philippines. Alana previously worked The Melbourne Times and The Weekly Review, and has also been published in Huffington Post, Good Weekend, Peppermint, MamaMia, Essential Kids, Slow Magazine, Time Out Melbourne, M Magazine and many more.

my core skills

Creative content




Q & A

Whats the best thing to happen to you in your career to date?

Moving on from being a news reporter at The Age, where I had worked for five years, and into freelance writing and media consultation and teaching. I pursue stories and issues that are important and need telling, and I can also assist businesses and individuals to get their message out in the world.

What does a typical work week look like for you?:

I lecture and tutor at University of Melbourne and RMIT and in-between classes, I research and write stories and work on media strategies and copywriting. It's never dull!

Describe your working environment in a few sentences..


What sets you apart from other freelancers in your industry?

I benefited from nine years as a reporter at Fairfax Media and I have been trained to think and write creatively and to ensure that what I produce suits it target audience, whether that be a story or a press release. Having written about so many complex issues, from business to crime to sport, means that I have a breadth of knowledge that very few freelancers have.

What are the tools of your trade?

My laptop and brain.

Do you collaborate with others? If yes, how does that works?

Collaboration is a wonderful way to ensure that clients are getting exactly what they need.

Whats been the biggest freelancing lesson to date?

Don't work while trying to watch Game of Thrones.

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