Amanda Vanelderen


When other kids wanted Cabbage Patch Kids or HeMan, I wanted my first typewriter.

Now I help B2B brands create content with purpose. Brands like Australia Post, Ricoh, and ING have trusted me to deliver copy and content projects. You can too.

I help:
* find and fix content gaps across platforms
* pinpoint brand tone of voice
* make sense of data-driven content marketing
* zero in on your audience
* revive tired websites

I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.

I specialise in:
* B2B case studies
* content strategy
* building content hubs
* email marketing
* whitepapers and thought leadership
* corporate comms and reporting

Seem like a good fit? Let's talk.

my core skills

B2B case studies

content strategy

tone of voice

SEO web copy

thought leadership content

Q & A

Whats the best thing to happen to you in your career to date?

The moment the penny dropped: I love to write. I'm really good at it. People need writers. People will pay me to do something I love, and I'm really good at! What a light-bulb moment that took 20 years to dawn on me...

What does a typical work week look like for you?:

Phew... interviewing for case studies, drafting content strategies, developing tone of voice guidelines, proposals for clients I'd love to work with... *takes a breath* ... adding lots of things to my to do list everyday (obsessive list maker), saving umpteen things into my email folder called (really): Stuff the read someday *sigh*. Finding new podcasts to download and never listen to. And loving every minute of it!

Describe your working environment in a few sentences..

Work from home studio or escape to a friendly cafe.

What sets you apart from other freelancers in your industry?

I care. Too much? Maybe! I love helping the people behind businesses tell their stories - of their brand and of themselves. I love to interview CEOs, staff, customers and competitors to get to the heart of your stories. Every project comes with oodles of free advice, because I love to share information, teach others and get involved. When you hire me, you sign up to be one of the WorkWords family - I'll pop through an article I know you'd love, or refer you on for an opportunity. I love to connect!

What are the tools of your trade?

My trusty tech lets me go anywhere. Without my tablet, smartphone and iMac... I am nothing. Otherwise, it is pure brain power from my noggin. Oh and Google...

Do you collaborate with others? If yes, how does that works?

Yep - I work with agencies and other freelancers. And sometimes this morphs into becoming a quasi project manager. I bring almost 2 decades of experience in marketing, communications and media - so I'll my 2 cents worth on more than the words if you need it.

Whats been the biggest freelancing lesson to date?

There is a mantra in freelancing about no free work. I don't do free samples - but I do volunteer for NFPs when I can. And the free advice and contact that occurs along the way in my projects is part of my personality and why I get and keep clients. So, don't give it all away, but be generous!

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