Belinda Lindhardt

creativehardt studio

My journey has been one of many avenues when I think about it though, it all comes back to being of service to my clients and the love of being in business for myself for the past 20 plus years. I started out being trained as a Graphic Designer back in 1995 and the following year I started my own business on the side doing websites (whilst working for a large ISP provider) back in the day when the internet was all still hand coded. Art has always been another passion as has an illustration, so alongside providing websites for clients (I was often subcontracting to much larger advertising agencies) I was also doing flash animations, screensavers and various flashy shiny things when that was a thing we all did. In recent years, most of my web work has taken me to Wordpress, SEO and Digital Marketing alongside my usual skills. As I have much experience with the "whole picture" I have had the pleasure of working with clients repeatedly for many many years so a great joy in this has been helping to evolve businesses over time rather than just a one-stop project. Getting to know the business intimately allows me to get to know more about what they know and need and less backwards and forwards on minor things in the long run - a win-win for everyone. On the illustration side, I have recently worked on medical illustrations (which unfortunately can be released to the public), instructional book illustrations and pattern designs. I love working in both areas of my business would also love more opportunities to develop this side of my business further. I also love teaching and sharing my knowledge via training people, which I have done a lot of in my art practice so in recent times I have also done marketing presentations and training sessions to clients allowing them to upskill their employees or do some of the minor tasks themselves and overall just try to manage digital components more effectively in their business.

my core skills

Traditional & Digital Illustration

Digital Strategy

SEO

Q & A

Whats the best thing to happen to you in your career to date?

I loved being featured by a local school as an Artist they were studying in their school. I had to go and give a speech and visit their classroom where I showed my works and could see how they had all done works in my style in my classroom. I had no idea it was wonderful!

What does a typical work week look like for you?:

My work has a lovely mix of both design and illustration projects as well as technical projects such as websites and SEO components. I mix these up through the week and the day depending on where I can put my best energy for the projects. Fridays are my creative days for creative work, where i dedicate the whole day to creative projects only.

Describe your working environment in a few sentences..

I have a love bright office and studio where I can switch from computer to drawing as is required.

What sets you apart from other freelancers in your industry?

I bring to the table a large variety of experiences and knowledge from both the creative arena as well as technical. In illustration, I am comfortable switching up both traditional & digital and providing that added value to my services. In the website field, I bring over 20 years of experience knowledge and systems and process so that means I can help get the project done as smoothly as possible across many facets of a project, design or strategy.

What are the tools of your trade?

A trusty pencil or pen to start with. I love technology so all the usual suspects of Illustrator, Photoshop. Wordpress, Google Analytics & Asana are my web loves as well as good old fashion spreedsheets for certain tasks. I am also a heavy Instagram and Facebook user & trained in community management so these are also my regular tools.

Do you collaborate with others? If yes, how does that works?

I often collaborate in a number of different roles, I can and have been the designer, the marketing person, the website person and also the project manager. I have worked with other Agencies subcontracting to them or other designers/copywriters helping them provide projects to their clients. I am happy working in a team environment remotely connecting with people on Zoom or Skype or happy to travel if need be for a meeting or two.

Whats been the biggest freelancing lesson to date?

Trust my own instincts and valuing my own skills and experiences to deliver a high-end service and result for my clients this also includes setting boundaries around my work schedule and availability so that I don't overbook myself. When I respect my stuff, they in turn also respect me and then we all get a better result.

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