Carrie-Ann Le Feuvre
Creature Habit Co
I am a creative brand strategist / art director and senior-level visual / graphic designer with a strong focus on user-centric, data-driven design and a passion for storytelling.
With over 11 years’ experience designing for ecommerce, luxury, cosmetics, music, lifestyle and corporate, and over 5 years’ experience in leading creative teams, I have significant knowledge in all areas of creative strategy and design, including art direction, brand identity, content creation and campaign production and management.
I have a degree in fine art and also surface pattern design for fashion, and I am a self-taught graphic designer; always striving to learn new skills and not afraid of getting my hands dirty. I am equally comfortable coming up with the big ideas as I am designing and creating the assets that make them come to life.
I love discovering new and exciting ways of making brands and their stories resonate with their audiences.
Working with brands, I run Brand DNA workshops which combine brand personality psychology and industry/audience data to determine exactly who that brand is, what they stand for and how they should be visually represented. My passion is helping uncover the essence of a brand and bringing it to life with a strong and defined identity, supported by consistent brand style guidelines, and beautifully-compelling campaigns.
Having previously run my own creative agency Squareden.co and more recently a brand and content focused agency CreatureHabit.co, I understand every aspect of working with different brands to ensure the end product is both beautiful and functional.
my core skills
Brand DNA Workshops
Brand and Identity Design