Chris Eichberger

I call myself a senior digital art director.

I take a scientific approach. Whether it’s a customer experience that’s being designed, understanding an audience or creating for an advertising campaign. I try to think critically when starting these projects. So I can be free from bias. Well, that's the plan, anyway.

The scientific method is simply: Question, Research, Hypothesis, Test, Result.

I find that other approaches aren’t as strong, that is if your goal is to be creative and innovative. Going with your gut is fine sometimes, certainly for getting started. But if it’s relied on, you end up just producing work that’s a bit samey, siloed -- and biased.

Critical thinking allows for open consideration of other people’s point of view and experiences. It lets you take your ego out of it. It lets you say ‘I don’t know’. And, that’s important. Because realising what isn’t known is crucial. And we deserve to learn from every project.

my core skills

Art Direction

User Experience Design

Interface Design

Digital Design

Information Architecture

Q & A

Whats the best thing to happen to you in your career to date?

Becoming a freelancer.

What does a typical work week look like for you?:

A typical day I'll start early then stop for breakfast and usually I'll wrap up shortly after lunch. The afternoons are for meetings, or me time or for amends from the mornings work.

Describe your working environment in a few sentences..

My wife and I both work from home. Our downstairs is 70% her sewing studio, where she teaches people to sew. I have an office off the workshop. A big rug in the middle of the room with my wide desk on it. The client chair usually has a cat bed on it and a cat in that.

What sets you apart from other freelancers in your industry?

I take a traditional campaigns from idea to finished art. I trained in manual arts, so that means I can use a scalpel and gouache. I studied fine art print-making. And on the other side I'm in the digital world. From an early age I've been coding, I ran a BBS as a hobby as a teen.

What are the tools of your trade?

Pen and a notebook. A Macbook Pro and all the other bits. Headphones. Scalpel, safety ruler, tape and a printer. ID, XD, Sketch, PS, AI, Sublime Text, Premiere, Adwords, Google Analytics, Google Webmaster Tools, Wordpress, Facebook Business Manager.

Do you collaborate with others? If yes, how does that works?

Yes. Currently I have a relationship with a Copywriter. When either of us gets a gig that needs the other we bring them in. I have a pretty good network from being on the committee of the Brisbane Advertising Design Club so I bring others in from time-to-time as well.

Whats been the biggest freelancing lesson to date?


examples of my work

stay in touch