Daniel Laverack

Remade Creative

I am a Melbourne based Finished Artist and Graphic Designer. I have been in the industry for over 20 years. I've freelanced as a finished artist / Graphic Designer for the last 12 years. My early pre-press experience gave me a solid background in print-based work, my experience freelancing provided me exposure to a myriad of advertising agencies and design studios that helped with my layout skills to become an accomplished creative artworker and Photoshop retoucher. In addition to advertising I've had the privilege to work in corporate environments as well, which have developed my experience in setting annual reports. What I do like about my job is the diversity of projects I get to work on. Anything from working on After Effects animations to typesetting an annual report in Indesign but generally speaking creative Photoshop retouching is what I get most excited about as there's always challenges. Below are some examples of Sydney based companies I have worked for as a freelancer: AdCorp, Advertising Energy, Alias Creative Works, Sudler & Hennessy, BWM, DDB, EKH, Mercer Mix Inc, Principles, RWK Design, Saatchi & Saatchi, The Ideas Group and The Marketing Store. In Melbourne: JWT, ISS Marketing, Grey, McCann Erickson, Oakley, Precinct, Balance, Crown, Cotton On, Clemenger BBDO, Boiler Room and many others. Prior to my freelance work I held full-time positions at the following Sydney based companies: Imatec, McGrath, On Demand Digital Imaging, Wysiwyg Design. In addition to my graphics skills I offer audio and video production services.

my core skills

Finished Art

Creative Artworker

Graphic Design

Photoshop Retouching

Annual Reports

Point Of Sale

Powerpoint

After Effects

Apple Logic Pro X

Interactive PDFs

Audio Production

Q & A

Whats the best thing to happen to you in your career to date?

The best thing to happen to me in my career would have been making the decision to freelance, which has given me the opportunity to experience so many different processes and approach to design. It's just been invaluable in every way and still sustains my passion for the industry.

What does a typical work week look like for you?:

Well as you would expect when freelancing it really is very unpredictable. When there's downtime you do as much as you can to train up on some new skills and be sure to network for new connections. When it's busy with multiple deadlines you can be working around the clock and on weekends but it's all worth it.

Describe your working environment in a few sentences..

When I'm not working onsite I have a modest home office setup running a Mac Pro and 2 Apple displays.

What sets you apart from other freelancers in your industry?

Since I came from more of a technical background I'm a designer that can take concepts through to finished art. The ability to add the final professional polish that many designers don't possess as many of them are preoccupied with the ideas rather than the details.

What are the tools of your trade?

Mainly working on the Mac OS X platform with Adobe CC suite of programs. Predominantly Indesign, Photoshop, illustrator, Acrobat, Muse and After effects. For audio work I use Apple Logic Pro X.

Do you collaborate with others? If yes, how does that works?

Yes, mainly when I work onsite in the studio.

Whats been the biggest freelancing lesson to date?

The biggest freelancing lesson would have to be to always know your limitations, never take on a job your not able to see through till the end. Your much better off turning the job down than hoping to scrape through as you earn more respect in the long run. Reputation is everything!

examples of my work

stay in touch