Emma McMillan

I'm Emma, a Melbourne copywriter, content creator and editor. I am many things - a word wrangler, educator, lover of dance and yoga, theatre and good wine.

I create top-notch content primarily for the education, arts, health and wellness industries. If this is what you're after, we could be a match made in copywriting heaven - yep, that’s a thing.

I spent 15 years as a classroom and studio teacher, inspiring English, Dance and Drama students and leading teams of staff. I then came full circle back to my first love, writing. Truth be told, I couldn’t be happier.

I help clients find just the right words to capture the essence of their business through website copy, blogs, emails, brochures and articles. Nothing like a confidence boost, and getting back the time and energy to expend on other aspects of the day-to-day. That time stuff, that’s gold.

Lovely clients have said many kind words about me and the way I work. My approach is calm, organised and professional, yet relaxed. I’m a clear communicator and get a real buzz out of asking the right questions to get people thinking deeply about their business.

my core skills



website copy

article writing

copy editing

Q & A

Whats the best thing to happen to you in your career to date?

Coming full circle to return to my true passion of writing, evolving from a teacher in the traditional sense of the word, to a writer who educates through content creation.

What does a typical work week look like for you?:

There's not really a typical week, though it will likely involve writing website copy and blog posts, among other copywriting and content creation tasks. I may be working on an editing project too. There will be briefs with clients over coffee or on the phone. I'll blog for my own website, as well as network and chat with other freelancers and small business owners. This helps me feel more connected and inspired.

Describe your working environment in a few sentences..

I work in cafes, co-working spaces and lovely libraries. I rarely work at home, as the domestic drudgery is such a distraction.

What sets you apart from other freelancers in your industry?

I didn't come to my copywriting career path the traditional way, but rather it evolved over time. It grew through a love of writing, communicating and educating. My background as a teacher positions me as someone who understands how to get a message across to varied audiences.

What are the tools of your trade?

My Mac, my iPhone, loads of water, one really good, strong coffee and a network of like-minded people.

Do you collaborate with others? If yes, how does that works?

Yes! I love developing my professional network and sharing experiences, whether they lead to working collaborations or not.

Whats been the biggest freelancing lesson to date?

I've certainly had to put myself out there in a way that I never did in my previous profession. It has led to the establishment of a great professional network though, so it's been worth it!

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