Emma Morgan

The Business Designers

From an early age I always wanted to be a designer, but my path was not a clear cut one. By taking the road less travelled I believe it has led me to a much better and rounded business. I started with a visual communications degree and after leaving ended up working for a TV production company, which gave me great people and organizational skills. I then travelled for 2 years - which set my spirit free. On returning I went back to my design roots and worked as a design studio manager for Hasbro Games and Codemasters and re ignited my love of design. But during this process I realized the importance of marketing in design and returned to college to do my marketing qualifications. I believe this made me a better designer, art director and all round creative. In 2008 we move to Sydney Australia from the UK and I started a small marketing agency, which slowly turned into The Business Designers and full service creative agency that encompasses my 20 years of experience.

my core skills

Graphic Design

Marketing

Brand Strategy

Creative Director

Video Producer

Q & A

Whats the best thing to happen to you in your career to date?

I worked the first 60% of my working life for other people. I worked with some great companies including, Foxtel, Sky News, BBC, Hasbro and Codemasters. But starting my own business and seeing how over the last 5 years it has grown has been the best thing to happen to me. Lessons have been learnt and I hope will continue to be as that's how you grow.

What does a typical work week look like for you?:

My working week can be so varied, anything from working in clients offices to working from home. On projects from brand strategy to art direction from graphic design to video production. That's what I love about my business - I can never get bored. I aim to keep a good balance where I don't work on weekends, unless I have to. I truly believe that if you plan well enough working crazy hours should not be an option. I'm naturally organized and clearly set out goals each week and ensure that I hot deadlines for my clients.

Describe your working environment in a few sentences..

I work from my office at home, it has just been decorated, white walls – full length desk so I can spread out, my gorgeous old red leather captain’s chair I sit in, old Indian carpet and lots of books and files. I am old fashioned and like to look at paper and print everything out. So there is a lot of paper in my office - but like all good freelancers, it is organised and I know where everything is.

What sets you apart from other freelancers in your industry?

I believe that you very rarely get a creative designer who can think strategically and be organized. I am lucky to have a very logical but creative mind. I believe that design can make a real difference to my clients business, but only if you understand the job it needs to do. Making something look amazing is only half the job, and if it doesn't hit the deadline - it doesn't matter how great it looks, opportunities were lost. So I love the fact I am able to think creatively as well as strategically. I like to think of myself as a creative thinker

What are the tools of your trade?

I am an old fashioned note book and pen kinda girl. I use it to sketch ideas and write my daily to do list. I also love Slack for communicating with other people within our team And couldn't live without Dropbox for file sharing . And of course Adobe Suite for design. I do love Illustrator as a tool.

Do you collaborate with others? If yes, how does that works?

Yes - collaborating with others is a massive part of The Business Designers. We try to work with businesses from brand strategy through design of logo and website on help them utilize their new brand with clever marketing, of course one person cant do all of this, so I bring in experts where needed. Whether this is a videographer, specialist website developer or marketing manager. Finding other freelancers that can provide the best service to our clients is how we provide 360degree service, and get great results for our clients.

Whats been the biggest freelancing lesson to date?

Give amazing customer service – and always deliver above and beyond what people expect – that way they always come back for more. Majority of my clients are return businesses, or through word of mouth. Another lesson is to always be honest – even if it feels a little awkward, people appreciate it in the end.

examples of my work

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