Fabio Pennisi

Go Cart | Awesome Websites & Online Stores

Hello, I'm Fabio (from Go Cart). I run my own web company based in Perth, WA. I specialise in ecommerce and delivering awesome online stores and websites.

What sets me apart from other Perth-based website design companies/freelancers, is that I established and operated my very own online store for many years, so I have not only a technical knowledge but also hands on experience as a small business owner.

Branding, product selection, website design, website development, inventory management, packaging, shipping, website analytics, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), I do it all and know how to get results.

my core skills

Ecommerce (Shopping Carts)

Website Development

Digital Marketing



Q & A

Whats the best thing to happen to you in your career to date?

Established my own online store, a business I've since sold that is still going strong today.

What does a typical work week look like for you?:

I'm usually busy, however I take stock of on-going (and future) work and re-prioritise tasks if necessary, to ensure I meet approaching deadlines. I tend to work late when required and always make time for my clients and prospective clients.

Describe your working environment in a few sentences..

Bright, creative, calming, organised. By day I'm a lark in the office, at night I'm a vampire (which doesn't bite or drink blood - so not really a vampire) and work from home.

What sets you apart from other freelancers in your industry?

Besides working on plenty of websites and online stores (over 10 years experience) I have also established and run my own successful online store. I have experienced first-hand what my clients go through to run their own website or online store. So I have a good idea how to assist in making things in the online space as painless as possible. I also have a wealth of knowledge in innovative online/digital marketing techniques while working on a shoestring budget.

What are the tools of your trade?

Laptop (shiny new one), PC (big beefy one - shiny and new too!), Mobile phone, coffee and good music

Do you collaborate with others? If yes, how does that works?

Yes, love working with others where required. Face-to-face or over the phone/skype, happy to hear ideas and also provide assistance where I can.

Whats been the biggest freelancing lesson to date?

Never wonder what if, never compromise on quality. Always deliver on time. Go beyond the client's expectations.

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