Fiona Hamann

Hamann Communication

I have more than 27 years experience in PR and Communications, starting as a journalist on the now defunct Daily Mirror in Sydney back in the days before social media (the dark ages). I have worked with everything from Blue Chip listed companies, to NGOs and start-up businesses. I have also worked in PR agencies, internal communication consultancies and in-house in a variety of corporate communications roles across the globe.

I started Hamann Communication in 2014 when I was sick of long commutes and city life and work across several industries with a variety of clients, specialising in B2B and corporate communications in Finance/Insurance, Technology (Start-Ups and Established) and Property and Construction sectors, and everything in-between.

Some of my current and previous clients include Westrac, Procore, Golf Property, Loan Market, Rounded, Athena Home Loans, (Property), Aussie (Home Loans), Yellow Brick Road (YBR), Pepper Money, Real Estate Training Group (RETS).

I have also held in-house roles as Corporate Affairs, and Communications lead at Seven Network, John Holland, Aussie, Coca-Cola South Pacific, Readers' Digest (APAC).

Until recently I lectured and tutored Public Relations at Raffles College of Commerce and Design. And prior to that I tutored in Public Relations at University of Western Sydney. Both of these roles were satisfying because I hope I had a hand in the mentoring of the PR professionals of tomorrow.

In addition to Public Relations and Communication strategy and implementation, Hamann Communication also offers full media monitoring and dashboard reporting to track your organisation's reputation and media coverage. Hamann Communication has extensive networks with other communication professional disciplines to provide a full service offering to clients, including Government Relations, Graphic Designers, Web Designers, Marketers, Influencers and SEO SEM Professionals.

I also consult to PR and web design agencies to provide expertise or backfill if required.

my core skills


Public & Stakeholder Relations

Communications Strategy

Copywriting (online and traditional media)

Crisis Communication


Q & A

Whats the best thing to happen to you in your career to date?

Without a doubt working on the media strategy and crisis communications plan for the Seven Network coverage of the 2000 Sydney Olympic Games.

I have also loved advising some of Australia's leading business people, and I am always in awe of entrepreneurs who have built multi-million dollar businesses from nothing. A great learning experience to watch their minds in action, and a privilege to advise them.

What does a typical work week look like for you?:

Each week is different depending on what projects are on the go. More often than not, I share my office with a noisy Bengal cat or a fidgety Mastiff dog.

One day I could be under the pump for the PR launch of large scale construction equipment with press releases being written and formatted and media being contacted, and the next day I could be quietly working away on ghost written articles for a finance company.

Describe your working environment in a few sentences..

I work from my home office at the foothills of the Blue Mountains, with a view of rolling hills to get the creative juices flowing.

It is meant to be a calm oasis quite separate from the main house, but generally my desk is organised chaos with different client files organised on it

What sets you apart from other freelancers in your industry?

Having more than 27 years experience, across so many different fields and industries (and countries) means I have been able to streamline best practise when it comes to my approach to comms, but at the same time I have learned about several different industries, so am very adaptable when I have a new client in an industry I may not have come across before.

Having a full media database and media monitoring and analytic capacity is also something most freelancers also don't offer. It also means I am much less reliant on existing contacts for success. I believe if you have a good story to tell and a good database, it doesn't matter whether you know the target media personally.

What are the tools of your trade?

iMac, Macbook, Good Software and systems, Media database, monitoring and analytics platform and my brain and experience.

Do you collaborate with others? If yes, how does that works?

Yes. I have several freelance and agency contacts I work closely with. We often form a "virtual agency" to deliver a client project.

We work as the client would like - in some cases that means only one invoice and one client facing contact/contract, and in others each freelancer works directly with the client and invoices separately. It all comes down to client requirements.

Whats been the biggest freelancing lesson to date?

Have all your systems in place - and that means investing in yourself and your business. It may be expensive, but you can work more efficiently if you have the right tools.

Have a contract in place first that clearly sets out the scope of the project so everyone is singing from the same hymn sheet.

Set up a good accounting system. I use Rounded Software, and it has been invaluable for keeping track of invoices, setting targets, time keeping and so on.

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