Fleur Townley

Lanham Media

I get excited by generating extensive media exposure for clients at the forefront of making a difference to our lives through improved health, smart innovation and enriching communities. It's been an interesting and exciting path to get here over the oast 20 years - working in a variety of communication roles across multiple industries , including non-profit, finance and IT, both in Australia and overseas. From fundraising with Medecins Sans Frontieres and managing corporate partnerships with United Way, to managing communications with UN Women in Cambodia and corporate responsibility for ING. I also somehow managed to fit in a Masters of Social Development along the way! The majority of my working life has been dedicated to finding out how I can best contribute to this crazy world. The common link has always been some form of communications. Over 5 years ago I took over the family business which had a specialty in health PR (its in the blood I guess!). It has been a joy to cultivate, shape and expand what we focus on. Now I work with a variety of clients that are doing great things and my job is to get the word out - I love it!

my core skills

PR strategy

health PR

NFP PR

communications

content creation

Q & A

Whats the best thing to happen to you in your career to date?

Living and working in Cambodia with UN Women has definitely been a career highlight. However, working for 5 years with ING as their Sustainability and Corporate Responsibility Manager gave me invaluable experience of working at levels across a large organisation to drive measurable results.

What does a typical work week look like for you?:

It's a mixed bagged depending what campaigns we have going on. It can be anything from writing and distributing media releases, following up pitches, coordinating interviews, briefing spokespeople, facilitating media events, interviewing case studies, brainstorming with clients, writing business proposals, business admin, reporting - this list goes on!

Describe your working environment in a few sentences..

Over a year ago, I moved to the South Coast for a bit of tree change. I work from a gorgeous co-working space down here called WorkLife, full of community-minded people also running their own business. I love the sense of community and the fact they welcome my dog Kenny! Every week or two I will head up to Sydney for meetings and events, working at a reciprocal co-working space in the city when necessary. It works well and I love to enjoy the best of what the city and country has to offer.

What sets you apart from other freelancers in your industry?

Strategic insight, persistence and gumption. I have varied but solid experience working across multiple environments for many years, including health, sustainability, community and innovation. I have a keen eye and focus on what will or will not work when it comes to PR and I persevere to get results. I am comfortable with (and enjoy) dealing with people from all walks of life, from senior management who want return for their investment to people who are sharing sensitive personal stories. Plus, I look for joy in the process and love cultivating great relationships.

What are the tools of your trade?

Being strategic - packaging up a story to ensure it is newsworthy and pitching it to the right people in order to reach the right audience. Developing strong and trusted relationships with media and clients, allowing me to be a (sensitive) straight shooter. Clear and concise communication - no waffle!

Do you collaborate with others? If yes, how does that works?

I have previously partnered with marketing companies, copywriters, social media freelancers and event managers. It is important to be agile and work towards offering clients what they need, whilst maintaining focus on my piece of the puzzle.

Whats been the biggest freelancing lesson to date?

The importance and value of working with clients that are a good fit. The more you can align the more joy and satisfaction for everyone involved!

Written Portfolio

Lanham-Media-Credentials.pdf

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