my core skills
my core skills
Living and working in Cambodia with UN Women has definitely been a career highlight. However, working for 5 years with ING as their Sustainability and Corporate Responsibility Manager gave me invaluable experience of working at levels across a large organisation to drive measurable results.
It's a mixed bagged depending what campaigns we have going on. It can be anything from writing and distributing media releases, following up pitches, coordinating interviews, briefing spokespeople, facilitating media events, interviewing case studies, brainstorming with clients, writing business proposals, business admin, reporting - this list goes on!
Over a year ago, I moved to the South Coast for a bit of tree change. I work from a gorgeous co-working space down here called WorkLife, full of community-minded people also running their own business. I love the sense of community and the fact they welcome my dog Kenny! Every week or two I will head up to Sydney for meetings and events, working at a reciprocal co-working space in the city when necessary. It works well and I love to enjoy the best of what the city and country has to offer.
Strategic insight, persistence and gumption. I have varied but solid experience working across multiple environments for many years, including health, sustainability, community and innovation. I have a keen eye and focus on what will or will not work when it comes to PR and I persevere to get results. I am comfortable with (and enjoy) dealing with people from all walks of life, from senior management who want return for their investment to people who are sharing sensitive personal stories. Plus, I look for joy in the process and love cultivating great relationships.
Being strategic - packaging up a story to ensure it is newsworthy and pitching it to the right people in order to reach the right audience. Developing strong and trusted relationships with media and clients, allowing me to be a (sensitive) straight shooter. Clear and concise communication - no waffle!
I have previously partnered with marketing companies, copywriters, social media freelancers and event managers. It is important to be agile and work towards offering clients what they need, whilst maintaining focus on my piece of the puzzle.
The importance and value of working with clients that are a good fit. The more you can align the more joy and satisfaction for everyone involved!
examples of my work
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