Gemma Kaczerepa

Hi there! My name’s Gemma and I’m a freelance writer and editor based in Melbourne.

I've always had a love for words, deciding at a young age that my goal was to become a magazine editor. When I finished high school, I enrolled in a journalism degree at the University of Technology, Sydney, to realise my childhood dream – and so began my (very fun and creatively satisfying!) writing and editing career.

I’ve moved between public relations and editorial roles since finishing university, working across an incredibly diverse range of industries. In PR I’ve acted as a public relations manager in recycling, luxury hotels, and hospitality. In editorial, I’ve worked as an editor mainly on tertiary education websites.

After a very rewarding career working for some fantastic companies, I took the plunge into freelancing at the end of 2017. Since going freelance, I’ve had the opportunity to work on a huge range of projects. I’ve done feature writing, copywriting and copy editing across multiple industries including:

- Fashion - Cosmetics - Home furnishings - Food - Hospitality - Travel - Health - Sustainability - Tertiary education - Construction - Law - Finance - Recruitment

I’ve written feature and news articles for websites including SBS Life, What’s New in Healthy Products, The Hour Glass, and more. I also currently manage and edit two websites – Insider Guides, an online resource for international students in Australia, and Knowbots, a web magazine focused on science, the environment and creativity for kids. Plus, I have a commercial cookery qualification and a fantastic knowledge of food and hospitality, so I can offer a pretty unique skill set when it comes to food writing. Quite obviously, variety is the spice of freelance life!

Becoming a freelancer was honestly the best decision I’ve ever made; I truly love everything about freelancing, especially the variety it offers. I really enjoy meeting new clients and working on continual projects with existing ones. I’m a quick, accurate and reliable writer and editor who can meet short deadlines – in fact, I thrive off them! Given my background in journalism, I relish being able to work across multiple projects at once and working to several deadlines. I see each and every new brief I receive as an exciting challenge, even if it’s in an unfamiliar industry.

If you’ve got a writing or editing project, I will happily take it on – no matter the topic or scope of work. Look forward to hearing from you!

my core skills

Article writing

Article editing

Blog writing


Copy editing

Q & A

Whats the best thing to happen to you in your career to date?

Getting my first freelance gig! I was always in awe of people who'd managed to make a career out of freelancing, so landing my very first client proved it might be possible for me, too.

What does a typical work week look like for you?:

I do my regular editing jobs every morning, but afternoons are dedicated to various other projects. Sometimes I'll be writing web copy, other times I'll be working on articles for several different websites. I try to stick to regular Monday to Friday, 9 to 5 hours, but often I'll tinker with personal writing projects on the weekend.

Describe your working environment in a few sentences..

I work from my dining table with my cat plonked down next to me – I don't think it gets any better!

What sets you apart from other freelancers in your industry?

I have a really diverse background, with experience across journalism, copywriting, public relations, and marketing. That means I can adapt my writing to fit a range of briefs. I've also written about a huge number of topics and can confidently dive into new ones. Oh, and I have a commercial cookery qualification, so I'm pretty good at writing about anything food-related!

What are the tools of your trade?

My laptop, obviously. I'm a big fan of Quickbooks for helping me get organised. Coffee, regular exercise and my cat also help get me through the working week.

Do you collaborate with others? If yes, how does that works?

Yes, and I love it. I currently work solo at home, but I’m in regular contact with my clients and colleagues through email, Slack and on the phone. I think it’s really important to maintain a good level of contact because external input is so valuable. I also love an excuse to meet in person, because I know freelancing can be a little isolating!

Whats been the biggest freelancing lesson to date?

You have to be proactive. The work won't just come to you; you need to constantly reach out, make connections, and maintain relationships.

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