Gemma Kaczerepa

I'm a writer, editor and communications buff based in Melbourne. I’ve enjoyed an awesome few years working in numerous roles within the communications industry, and now I’m launching my full-time freelancing career.

After completing a Bachelor of Arts in Communications majoring in Journalism at the University of Technology, Sydney, I started out working in Public Relations for a Sydney-based lifestyle PR agency. I was then head-hunted to work for a luxury hotel chain in Bangkok, where I oversaw all PR activities for four hotels across Thailand.

Since returning to Australia, I’ve edited and written for a number of publications. From 2015-16, I was the Deputy Editor of Hijacked, an online publication for tertiary students, published by oOh! Media. I’ve also written articles for both Broadsheet Sydney and The Upsider, exploring everything from cheap eats to luxe dining rooms, tertiary education to food security, and hotel gyms to glamping.

I returned to Public Relations a couple of years ago, taking up the role of PR & Marketing Manager for TerraCycle Australia and New Zealand. I left this role late last year to kick off my freelancing journey, which I am absolutely relishing thus far. I love the diversity of working on a freelance basis and the challenge of being delivered a meaty brief.

In a nutshell, I can work across a number of different projects and offer a pretty varied range of skills. I've independently created and executed PR and marketing campaigns, written press materials and copy for marketing collateral and websites, managed social media campaigns, and spoken at numerous events. I’ve worked with all kinds of industries, from restaurants and hotels to recycling, so can readily adapt to a client’s brief, tone and style. I can also deliver very sound research skills, clean and concise copy, and a highly professional and confident attitude when liaising with clients. I am generally a relaxed and calm worker, but I also really thrive under pressure. Given my background in journalism, I do love a tight deadline.

I am available for freelance writing, editing, proofreading, PR, marketing and social media projects, and would jump at the chance to work on your brief.

my core skills

Public Relations


Feature Articles

Social Media Management


Q & A

Whats the best thing to happen to you in your career to date?

While it was a couple of years ago, having my first article published on Broadsheet Sydney's website was a huge win. I was very new to the freelancing game, but seeing my byline on a website that I loved and avidly read was quite surreal.

What does a typical work week look like for you?:

I study three days per week, and on my days off I am holed up with my laptop writing. I am tinkering away at a book, a few essays, a blog and a collection of personal musings. I also tutor high school English a few nights a week, which I really enjoy.

Describe your working environment in a few sentences..

I largely work from my dining room, as it offers a good dose of natural light. I have my favourite music playing and a cup of tea keeping me company.

What sets you apart from other freelancers in your industry?

I've worked across a diverse range of jobs within the communications industry, so I can offer skills across Public Relations, Marketing, Writing and Editing. I have expertise in industries as far-reaching as travel, hotels and restaurants, food and recipe development, secondary and tertiary education, and sustainability and recycling. I can also confidently write about lifestyle topics such as the arts, culture, film, music and television. And despite being only 27, I have held some pretty senior roles. This means I have extensive experience taking on quite high-level responsibilities, such as campaign direction, acting as spokesperson, and managing budgets.

What are the tools of your trade?

My laptop, naturally. I am also a huge fan of any services that make my job easier: press monitoring websites such as Meltwater, social media management platforms such as Hootsuite, and newsletter software such as MailChimp.

Do you collaborate with others? If yes, how does that works?

Not at the moment, but I'd love the chance to do so! I really enjoy working in a team and collaborating on big ideas, so am always keeping an eye out for such opportunities.

Whats been the biggest freelancing lesson to date?

You can't expect the jobs to come to you. Effectively, you only get out what you put in.

examples of my work

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