Gisele Boulay

Gisele Boulay Communications

I started my communications consultancy business in 2016 having worked most of my career in global B2B technology companies here and in Canada. While the latter part of my corporate career was in leadership communications roles, I’ve also held senior positions in Marketing, HR and Business Operations. And somewhere in the middle, I worked as a broadcast journalist.

Now I work with entrepreneurs, late-stage start-ups and established technology companies to help them build brand awareness, credibility and influence. While my niche is technology, my client list also includes other segments such as legal.

What sets me apart from other PR consultancies or agencies? I have a highly diverse business background that informs my communications planning and delivery. I work directly with a small group of clients; there’s no junior waiting in the wings to take on the account. And I know that each client’s success underpins my own.

So what's it like working with me? I listen. I want and need to know what’s important to the client. I take on a limited number of clients so I can be fully engaged as I don’t know any other way to work. I’m curious and creative; always striving to deliver fresh concepts and storylines.

And I’m flexible – often going that extra mile – to get a positive result. I understand that each business has different needs, so I offer different working options – at competitive rates. I can work on a contractual basis as part of your team or work on a project basis. And projects can be as big as a launch or as small as crafting or editing a series of blog posts.,

My expertise is extensive and includes media relations; executive thought leadership and visibility development; media training and coaching; message development; influencer relations; and crisis management.

my core skills

Strategic Communications Development

Media Relations

Executive Thought Leadership and Visibility

Content Development

Media Training and Coaching

Q & A

Whats the best thing to happen to you in your career to date?

With a long career comes a number of highs such as hugely successful integrated (external and internal) campaigns. But more recently, a highlight would be taking the plunge into communications consultancy work and securing my first client. Now, it's the buzz I feel with every win for my clients - from crafting rock solid messaging to that well-placed terrific article to that well-prepared spokesperson rocking a broadcast interview.

What does a typical work week look like for you?:

Every day is different except for the early morning start and gym workout. Then it's all about tackling email, client calls and meetings. I try to get in a daily one-hour walk before doing some writing - from press releases to media pitch development to blog posts. Most weeks would see me pitching and facilitating media interviews, completing client reports and working on business development.

Describe your working environment in a few sentences..

My working environment includes an iMac on a large working table, an automatic coffee machine just a yards away and good task lighting!

What sets you apart from other freelancers in your industry?

My view is that my client's success underpins mine. Whether working on a contract basis or a project basis, I'm fully engaged because I don't know any other way to be. I partner with my clients which is the only way to get results.

What are the tools of your trade?

My experience, my creativity, my media contacts plus a number of editing software, SEO and monitoring tools.

Do you collaborate with others? If yes, how does that works?

I'm an active collaborator. It's a skill I learnt early in my corporate career. Now I have a growing network of fellow local and overseas communicators as well as creative professionals I can call on. After all, sometimes you just don't have all the skills needed for a project.

Whats been the biggest freelancing lesson to date?

My biggest freelancing lesson to date is that while you might have a great product, potential clients need to know about it. You have to market/PR yourself, and that's not easy for everyone.

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