Greer Quinn

Forward Communications

Growing up as the middle child with two brothers either side, I learnt that I had more chance of surviving childhood with words than brawn. Added to that, my family had a knack at making it into the news - and I found I loved the rush of a media visit and the pre-visit brainstorming sessions, (aka "key messaging" development). Being around family business, I also learnt the fun of collaboration, the importance of creative thinking and the power of story-telling. So, while I initially studied and worked in journalism (including a mandatory stint at the ABC), I inevitably crossed over to the "dark side" into public relations and corporate communications where I found I got "the best use" out of my brain. My career in journalism and communications spans 20+ years. I've remained current as technology has changed and developed to embrace the latest and best communication practices. My pathway to set up an agile agency was also an obvious one - I'm an avid freedom-seeker and while I have a notable ability to focus, I crave variety. Since launching Forward Communications in 2002, I've been lucky to work with some of Australia’s top companies (Rio Tinto, Origin Energy, Carlton & United Breweries, Heinz, Dairy Farmers, National Foods, the Reject Shop, Griffith University, Transport NSW and VicRoads, but also SMEs like Dairy-Free Down Under, Cherry Blooms and OzKleen). I also founded (2015) and sold (2017) my own company in the vegan beauty space where I got to test my own theories. My genuine interest in people and business, means that I am particularly skilled at finding the "story" while linking back to a strategic vision. I do a lot of work within the internal communications space, but also with strategy, media campaigns, branding, creative direction, video production, social media, as well as any other aspect of communication businesses require for success. I have run workshops for internal communication teams on news writing and for thought leaders on preparing for interviews. If you need a workshop tailored to your needs, hit me up - I love this stuff! Forward Communications partners with other creative professionals including graphic designers, photographers, writers and videographers to ensure clients receive everything they need to communicate effectively. I have a Bachelor Business in Journalism, a Graduate Diploma in Japanese and certificates in Film & TV.

my core skills

Corporate Communications

Public Relations

Strategy

Branding

Q & A

Whats the best thing to happen to you in your career to date?

They say luck is when preparation meets opportunity. I think the best thing about my career is that I've been continuously lucky. I've been fortunate to partner with great clients who have taken me wherever they've worked and referred my services to others, but also to work with some amazing creatives along the way.

What does a typical work week look like for you?:

Even though I'm a creative, I like to keep my days quite structured and I generally work to a "to do" list to ensure I remain focussed and also for the satisfaction of crossing things off. I try to do yoga most days as it gives my working day structure and keeps my head clear. I've also found my best ideas are usually generated during a yoga class (I'm aware that I'm not meant to be thinking, but I have a noisy mind). I tend to do my more "creative" or deeper thinking work earlier during the day, then use the afternoon to close off any other business or conduct interviews. There's a danger of isolation when working from home, so I mix up my weeks by working from clients' offices in an agile way where appropriate. I make an effort to travel to have face-to-face time with interstate clients. I also have a few friends who run their own business who form part of my support network - our "water cooler" breaks tend to be quick phone catch ups while I pop outside and enjoy some sunlight.

Describe your working environment in a few sentences..

I work from my home-office on the Gold Coast. I have a funky little office with a wrap-around cork board that I can change up for inspiration. My office window looks out to a pandanus tree and I'm a hop, skip and a jump away from a little sandy estuary where I will often take my chai for a tea break.

What sets you apart from other freelancers in your industry?

More and more I set an intent of surrounding myself with exceptionally good people. I don't mean in a superficial "bumper sticker" of positivity way, but in a way that I welcome and reward people who are deeply good. For this reason, I do my best choose to work with kind clients and kind freelancers. It's time the kind supported the kind! There's absolutely nothing weak about kindness - on the contrary - it's a strength. Also, I, like Bernard Salt, see late payment as a moral issue. Late payment takes away from the joy of the creative experience and it makes people feel undervalued. For this reason, I pay my freelancers within days.

What are the tools of your trade?

I have a MacBook Air + and an iMac. My phone is my lifeline and I cannot go a single day without my earpiece. I love a good app too. Photo-editing apps, video editing apps, call-recording apps, white-noise apps, music apps... Having a teenage son who loves filming and video editing inspires me to stay current.

Do you collaborate with others? If yes, how does that works?

I love collaborating with videographers, illustrators, graphic designers, web developers, photographers, stylists, hair and make-up artists, models and quality influencers. I also love a good "joint media release". Giving recognition is an essential part of good communication practice.

Whats been the biggest freelancing lesson to date?

Learning to be really clear that late payments aren't cool. And that while it's cool to be kind, that includes being kind to yourself.

examples of my work

stay in touch