Gretchen Oris-Chong

createrati

Beginnings

When I was eight, my techie uncle introduced something wonderful to me: the computer.

It was love at first sight. Imagine all the things I could create!

At age fourteen, I moved to California, discovered the Internet, and taught myself HTML to build my first website on Geocities (yep, I'm no millenial).

The Search

The first three decades of my life was escaping a life I was born into. And somewhere along the way, I lost the real me.

Over the last five years, I have been searching for her. To find out what she truly should become. I created blogs, took more photos, built websites and apps, and found myself loving both the creative process and technical aspect.

I've found the intersection. I've connected the dots. It was a long-winded route with confusing turns and forks in the road, but I've found my destination, my direction: brand identity design.

Oh, and I've also found a knack for instinctively knowing what a client wants after chatting with them & getting to know them better! Plus, I am a total optimist and I can be your cheerleader on those times when you need one (we all know these moments happen).

The Mission

My mission is to help game changers connect the dots and change the world for the better.

my core skills

Brand Identity Design

Advertising

Logos

Graphic Design

Web Design

Q & A

Whats the best thing to happen to you in your career to date?

Realising that we all have so many possibilities available to us.

What does a typical work week look like for you?:

About four days of full-on 8-12 hour days and the other days to recharge creativity by doing other things.

Describe your working environment in a few sentences..

I work remotely, usually from home, or at a cafe, at hotel lobbies when I'm travelling. I'm never without my Apple Pencil, iPad, Macbook, and almond flat white.

What sets you apart from other freelancers in your industry?

I like to think of myself as the Dr Strange of Design. My superpowers include brand identity design, tech, and advertising. As a former IT architect turned designer - you don't have to worry about designer - web developer collaboration! I do it all, with help from some talented allies that I collaborate with. 😉 My style can be described as minimalist Japanese Zen aesthetics, with a dash of gelato. I focus on design that's timeless instead of following trends.

What are the tools of your trade?

Squarespace, Shopify, Affinity Designer, Affinity Publisher, Procreate My complete suite of tools is at https://createrati.com/tools

Do you collaborate with others? If yes, how does that works?

Absolutely! I'm quite self-aware which helps me realise when I know someone who can do a far better job than I can. I have a network of illustrators, artists, photographers and video editors that I can call on when I need. A lot of them are in The Freelance Collective! 😉

Whats been the biggest freelancing lesson to date?

To stay in my lane and surround myself with a network of talented people.

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