Hannah Edensor

My name is Hannah and I live and breathe good, quality content. I've been an aspiring wordsmith since I was a kid, getting my first short story published in the local paper at 7 years of age. Suffice to say, I never looked back.

I've been freelancing for years now, with publications like Luxury Travel Magazine, Intrepid Travel, and a number of content clients such as CADABBRA, iProspect, Culture Zone and Antelope Media.

Throughout university, I worked part-time as the Content Manager of SEO and SEM company, Lined Media, writing corporate content, leading client content projects, and managing total website rewrites for businesses including Hitachi, Ella Bache, and Baidu in China.

After finishing university, I worked my way up from junior journalist at B2B publication, Travel Weekly, its sister publication, B&T Magazine, to Digital Editor and chief Content Marketing writer. I worked as the sole producer of Travel Weekly's online content, presented and created bespoke content marketing campaigns for clients, populated social media accounts, and sent daily EDMs. I also earned my chops in organising photoshoots for magazine features, travelling and writing for said magazines, assisting with event coordination, sub-editing magazine drafts, and forming strong client relationships.

I was lucky enough to work with clients as varied as LAX Airport and Amadeus technology to South Africa Tourism, Singapore Tourism Board and Scoot. With these clients, as well as current brands I work with, I've gained insight into verticals of corporate culture, health, lifestyle, travel, fashion, finance, hospitality, beauty, real estate, interiors and more.

My goal is to become a content consultant of sorts; to be given the opportunity to collaborate with other brilliant minds on brand issues, marketing, and content gaps, and use my creative way with words to solve them. Content is definitely having one hell of a Renaissance, and I'm relishing the chance to use my talents and imaginative brain to help anyone who needs content support.

I'm supremely passionate, hardworking and love identifying what a client needs, their unique style, and their objectives, and twisting and moulding that into a pretty package that works hard to achieve stellar outcomes.

my core skills

content marketing


content strategy

social media management


Q & A

Whats the best thing to happen to you in your career to date?

Being ballsy enough to ask for the chance to be the Digital Editor of Travel Weekly, and having my employers agree, and then showing them I meant business by boosting traffic by 30% in the first three months.

What does a typical work week look like for you?:

I've left behind the big smoke of Sydney in favour of a slower paced life in regional Mudgee, NSW. As a result, working weeks typically include lots of walks in open fields, vineyard visits, and hang time with my dog and partner. I chose freelancing to have the opportunity to work late at night when necessary, or in productive bursts throughout the day, in between downtime or coffee dates.

This schedule, along with the lighter cost of country living, gives me immense flexibility to add more work in where I need it, or cut back and just focus on projects I'm super passionate about. I also work a couple of days each week in a winery cellar door, which gives me plenty of face-time with the community and discount bottles of wine!

Describe your working environment in a few sentences..

An abundance of dirty, old coffee mugs, about 15 notebooks, my laptop, pens that don't work (and a few that do) and photos of my nearest and dearest.

What sets you apart from other freelancers in your industry?

I've worked across a myriad of fields with content, from travel to health to beauty to culture and interior design. It's the best way, in my opinion, to develop your own unique tone of voice, but also learn to swiftly identify and adapt to a client's chosen style.

I also spend a large chunk of my time devouring content in every form - cookbooks, wine labels, TV, community notices, board games, websites, magazines, and social media - to find new and inspiring ways to create fresh ideas and original content. I live and breathe marketing, words, books, and branding, and this flows through every word I put on paper.

What are the tools of your trade?

A bit of Macbook touch typing, mixed with handwritten scribbles and drawings, walls of books for referencing, and the NBN (we actually have it out here in Mudgee!)

Do you collaborate with others? If yes, how does that works?

Collaborating with other writers is something I've not done for a while, and I'd love the chance to do it again. In this day and age, communicating is easy via text, email, Skype/Google Hangouts, Instagram messages, Facebook - so why shouldn't freelance collaborating be the same?

Whats been the biggest freelancing lesson to date?

To value your worth. It's taken me a long time to trust that I know what I'm doing and offer valuable services, so learning to be confident in my approach, charge appropriately, and then really nurture relationships with excellent and open clients has been an important step in freelancing.

examples of my work

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