Hannah Edensor

My name is Hannah and I live and breathe good, quality content. I've been an aspiring wordsmith since I was a kid, getting my first short story published in the local paper at 7 years of age. Suffice to say, I never looked back.

I've been freelancing for years now, with publications like Luxury Travel Magazine, and youth lifestyle websites such as Your Friends House and the Sydney University mag, BULL, where I wrote thought pieces on tattoos, youth, and my mum's death from cancer.

Throughout university, I worked part-time as the Content Manager of SEO and SEM company, Lined Media, writing office content, client website content, and leading my team in projects of total website rewrites for businesses including Hitachi and scientific government agencies.

After finishing university, I started work as a journalist for B2B publication, Travel Weekly, and its sister publication, B&T Magazine, under parent company, The Misfits Media Company. I became the Digital Editor of Travel Weekly, and a Features Editor of B&T Magazine, before deciding I wanted to become an independent freelancer. Before this revelation, I worked as the sole producer of Travel Weekly's online content, the content marketing manager, social media aficionado, and sender of daily EDMs, not to mention organising photoshoots for magazine features, travelling and writing for said magazines, assisting with event coordination and forming strong client relationships.

I continue to work as the content marketing manager for Travel Weekly and its clients - from LAX Airport and Amadeus technology to Singapore Tourism Board and Scoot. I also work for clients in the fields of corporate culture management, travel and tourism, fashion, lifestyle, and beyond.

My goal is to become a content consultant of sorts; to be given the opportunity to collaborate with other brilliant minds on brand issues, marketing, and content gaps, and use my creative way with words to solve them. Content is definitely having one hell of a Renaissance, and I'm relishing the chance to use my talents and imaginative brain to help anyone who needs content support.

I'm supremely passionate, hardworking and love identifying what a client needs, their unique style, and their objectives, and twisting and molding that into a pretty package that works hard to achieve stellar outcomes.

my core skills

content marketing


brand strategy

creative writing

social media management

Q & A

Whats the best thing to happen to you in your career to date?

Being ballsy enough to ask for the chance to be the Digital Editor of Travel Weekly, and having my employers agree, and then showing them I meant business by boosting traffic by 30% in the first three months.

What does a typical work week look like for you?:

As an independent freelancer, it can look different every day. But largely, the day starts with coffee, yoga, and meditation, before editing Travel Weekly at large and producing native content for whatever clients have supplied briefs that week.

In between and after these tasks, I usually switch gears and work on other client's content - from tourism to culture to lifestyle spaces - and seek out new opportunities.

I'm also developing my own personal website on my recent treechange from the big smoke of Sydney to country town of Mudgee, and it's called The Rambler. As a result, weekends mostly culminate with wine, good food, and farm walks.

Describe your working environment in a few sentences..

I work out of a large office in my home in Mudgee, brimming with natural light and the glare of my Apple Macbook. I prefer writing by hand when I'm brainstorming or discovering new inspiration, so there's a few sturdy notepads lying around too.

My desk is a salvaged antique wooden desk I picked up from an old Mudgee local, with plenty of space for photos, flowers, and empty coffee mugs.

What sets you apart from other freelancers in your industry?

I've worked across a myriad of fields with content, from travel to health to beauty to culture and lifestyle. It's the best way, in my opinion, to develop your own unique tone of voice, but also learn to swiftly identify and adapt to a client's chosen style.

I also spend a large chunk of my time devouring content in every form - cookbooks, wine labels, TV, community notices, board games, websites, magazines, and social media - to find new and inspiring ways to create fresh ideas and original content. I live and breathe marketing, words, books, and branding, and this flows through every word I put on paper.

What are the tools of your trade?

A bit of Macbook touch typing, mixed with handwritten scribbles and drawings, walls of books for referencing, and the NBN (we actually have it out here in Mudgee!)

Do you collaborate with others? If yes, how does that works?

I collaborate with my Travel Weekly team on client work, developing ideas with Facetime meetings and email chains, and going back and forth on any edits. Email works best to share ideas with each other whenever they arise.

But collaborating with other writers is something I've not done for a while, and I'd love the chance to do it again. In this day and age, communicating is easy via text, email, calls, Instagram messages, Facebook - so why shouldn't freelance collaborating be the same?

Whats been the biggest freelancing lesson to date?

That if you truly listen to what a client is asking for, read their own writing and emails, and do your research, you'll produce something that resonates with them. And there's nothing better than hearing a client say they love the end product.

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