Heather James

Heather James

Working within large corporations such as National Australia Bank and AIG Life gave opportunity to develop my skills in web and design. I ventured out on my own 2009 starting my own design business where I worked on some very complex and exciting projects.

I took a break to focus on family and my professional blogging career was in a very exciting place and it was much easier to manage family, so I continued blogging until recently.

Being a blogger has given me insights that I can share and help my clients with from design, communications, marketing, resources, trends and working with the media.

Today, with the advancements in technology, strategic sales and marketing demands, competition, there's no better time than now to support businesses and entrepreneurs on their business journey... that's where I come in.

I could say I am "great" at project management like everyone else, but what sets me apart is that I have the best resources at my fingertips to not only manage your projects effectively, with open and clear, reliable communication, but you will know every step of the way where your project is at. It's my secret weapon. I am thorough, detail -oriented and while I can talk the leg off a wooden chair at times, your time is of value to me and time is money for everyone, so I am prompt and considerate of my clients time and budgets. I look forward to pitching concepts and ideas to you to win your projects and build an ongoing, long term professional relationship.

my core skills

Branding

Desktop Publishing

Signage

Q & A

Whats the best thing to happen to you in your career to date?

This might sound strange, but having a car accident and forcing me out of full time employment to essentially force me into working for myself. Having my own business has been challenging but very rewarding in so many ways.

What does a typical work week look like for you?:

After I take the kids to school my working day starts at 9am, I work on a number of projects through the day, and pitching for future work. As I work from home, my breaks involve working out in my home gym and taking my beagle for a walk and getting back into work. Breaks are important and when the suns out, I'm out. I usually work until 5pm most days, after that it's family time. The weekends are for study and relaxing with my kids and dog.

Describe your working environment in a few sentences..

I have a comfortable, stylish modern home with a powerful computer and dual screens, with webcam and microphone for Skype client meetings. It's light, airy and clean.

What sets you apart from other freelancers in your industry?

I bring 15 years experience covering, graphic design, web design, desktop publishing, social media marketing and blogging, having worked with many kinds of clients I understand what they need, ask the right questions, ensure they know I understand and communication effectively through out the projects. I am able to work with global corporations to entrepreneurs to help them realise and create their ideas into high quality productions.

What are the tools of your trade?

Adobe Design Premium Suite CS4InDesign, Illustrator, Photoshop, Fireworks etc everything I need to create incredible work for my clients for online or offset printing projects. Reliable back up systems, project management systems and various communication resources.

Do you collaborate with others? If yes, how does that works?

At times there are some requirements to meet deadlines that are tight and I need to work with others to ensure we meet the deadline. I work with the collaborator in a similar way I do with the client with very clear communication all managed in a project system that everyone can use at anytime. If required I will have regular phone or Skype meetings to discuss projects and outcomes.

Whats been the biggest freelancing lesson to date?

The biggest lesson for me was when a client came to me insisting they had done their due diligence on their Pty Ltd business name and social networks and I was told not to invest time in it nor would they pay for me to conduct my own research. However... it wasn't done thoroughly enough and once I had completed most of the branding and the marketing designs, the company was given a letter to cease using the business name immediately. This meant that a new brand had to be designed and implemented across the entire project. This ended up costing the client more money going over budget and adding more time to the project and delays starting the business.

The learning lesson here was to ensure I check anyway, ask more questions and issues like this can easily be avoided saving time and money for the client.

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