Jennifer Lancaster

Power of Words

After many years in marketing, I started “a freelance business” in copywriting and editing, I settled down to support several authors on the self-publishing path. This means coaching, editing, book design, blurbs, ebook conversions, and Amazon/Smashwords support.

From 2008 to 2014, I wrote copy like Van Gogh painted paintings, from magazine articles, to squeeze pages, to Google ads, to websites, to booklets for $2 million properties!

I have my own books: Power Marketing: An Aussie Guide to Business Growth, Create your New Life of Abundance, and a new one: How to Start a Freelance Business.

I'm here to learn more about the world of freelancing and ask you all some questions.

my core skills

Copy Editor

Creative Content

Q & A

Whats the best thing to happen to you in your career to date?

Nothing happens unless I make it happen. Helping some pretty cool authors who have something original and valuable to say.

What does a typical work week look like for you?:

Writing a couple of blog posts, tidying up a book, editing someone's book, etc etc

Describe your working environment in a few sentences..

I have an office looking out to our garden in Redcliffe.

What sets you apart from other freelancers in your industry?

I can write, edit, and do digital marketing, and I pick up information like a giant sponge

What are the tools of your trade?

My Mac, Adobe InDesign, Word, WordPress

Do you collaborate with others? If yes, how does that works?

Sometimes I do - for instance I source a cover designer. In future I am happy to outsource some things like book design and image designs

Whats been the biggest freelancing lesson to date?

Don't try to do every bloody thing yourself. Also, don't swear.

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