Jennifer Lancaster

Power of Words

After being involved in marketing communications, in 2006, I started freelance copywriting and editing.

I wrote copy, magazine articles, and 200+ blog articles - for both my own blogs and others' blogs. I also learned SEO techniques at our website design studio, Red Planet Design. Mentored by a DM copywriter, I wrote quite a few landing pages, letters, and website pages.

Then in 2014, I transferred to supporting non-fiction authors with editing and typesetting. I published my books: Power Marketing, New Life of Abundance, and How to Start a Freelance Business.

As part of 'The Differentiator Program' - a content marketing strategy - I am mainly seeking clients in the professional services realm. My style and experience relates well to financial planning, tax planning, property investment, and anything where the latest information must be explained simply and clearly.

I still take on website copy makeovers, i.e. copywriting for better conversions.

my core skills

Copywriting

Copy Editor

Blog Co-writing

Website Strategy

Q & A

Whats the best thing to happen to you in your career to date?

Helping some nice authors who have something original and valuable to say. Publishing my own books.

What does a typical work week look like for you?:

Writing blog posts, re-writing someone's copy, development and editing of an author's draft book, etc

Describe your working environment in a few sentences..

I have an office looking out to our garden in Redcliffe.

What sets you apart from other freelancers in your industry?

I can write, edit, and keep up with digital marketing. I wrote, edited and typeset my own books... and so I'm a bit of an anomaly.

What are the tools of your trade?

My Mac, Adobe InDesign, MS Word, WordPress, Zoho Social.

Do you collaborate with others? If yes, how does that works?

Sometimes I do - for instance I source a cover designer. In future I am happy to outsource some things like book design and image designs

Whats been the biggest freelancing lesson to date?

Don't try to do every bloody thing yourself.

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