Jenny Hassam

Rhetoric PR

With a background of working in creative agencies in London I’ve run events at the Houses of Parliament, BT Tower and the Royal Albert Hall worked with the team who created ComparetheMeerkat.com have an extensive back catalogue that I now bring into a public relations context for national communications campaigns. I act as a trusted advisor for companies looking to build their profile, generate inbound leads, build trust and credibility in the market, boost SEO via quality backlinks and get a step-ahead of competitors and exert influence. This often means that tactically I’m curating public relations outreach, acting as an outsourced Chief Marketing Officer, writing articles, managing LinkedIn social media accounts and influencer marketing programs.

my core skills

Publicity

Media relations

Social media management

digital marketing

Q & A

Whats the best thing to happen to you in your career to date?

Running my boutique agency for the past six years has been the biggest highlight. We’ve worked with Bachelor contestants to world-famous surfers to The Project presenters. We get our clients on national morning shows and a carefully placed piece in the Australian Financial Review led our long-term startup gaining $2.5m funding within a month.

What does a typical work week look like for you?:

From newspaper photoshoots to arranging TV slots to copywriting and pitching, no week is ever the same. I’m in constant contact with clients reporting on outcomes, brainstorming ideas and briefing on opportunities. I’ll be briefing my virtual assistant on social media content to schedule or be liaising with influencers for an upcoming campaign on Instagram.

Describe your working environment in a few sentences..

I have an office in town and will visit Sydney and Melbourne often where most of my long-term clients are based. I also love to work from home but have a strict anti-snacking policy!

What sets you apart from other freelancers in your industry?

As a consultant I brief clients on the scope of work and then I get it done. We’re all about results and that’s what we’re paid for. I have a science degree so am very comfortable creating content which is science, technology or business focused. This means our client portfolio spans finance, engineering, retail pharmacy, online retail and tech startups.

What are the tools of your trade?

We’re using all platforms to create impact like setting up Mailchimp emails to using Buffer to schedule a month’s worth of posts across all social media platforms. We use Canva and love to use Google products to ensure visibility across projects that my clients can view at any time. We also love using HubSpot.

Do you collaborate with others? If yes, how does that works?

Yes, as a communications professional I’m a natural collaborator and love a good collab! I’m very well networked so like introducing clients and ex-clients who have complementary audiences to setting up fun influencer collaborations. I work extensively with my trusted media contacts to pitch in story and collaboration ideas daily.

Whats been the biggest freelancing lesson to date?

I’m super selective with who I work with. It’s got to be a good fit and I can tell pretty quickly whether a potential client would benefit from the packages we offer. With any exploratory call with a lead I’ll be open and honest and suggest other marketing avenues depending on what they’re looking to achieve or suggest other freelancers who may be a better fit.

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