Jessica Abelsohn

I slaved away over a law degree, then chucked that all in to follow my writing dream, landing an excellent job with Mahlab in the editorial team. After three years of the nine-five grind, I threw in the towel to be my own boss.

Since March 2015, I have worked with a number of content marketing agencies including Mahlab, Edge Agency, Engage Media and King Content, and I have been published on Essential Kids, Babyology and Westpac Business Focus among others. While you'll see my name on some of my work, a lot of the articles I write are ghost-written for CEOs or Managing Directors. They don't have the time or expertise to write the blog, so they hand it over to me.

I write about most topics, from financial literacy right through to where the best playgrounds are in Australia, genuinely enjoying the thrill of the writing chase. I believe a good writer should be able to write on anything, and I thoroughly enjoy the process of researching a topic, delving right in and creating content that is not only informative but also engaging, humourous and at times, downright personal. Because of this, my writing portfolio is quite diverse.

What do I love most about my job? The freedom it gives me to learn and grow as a writer, the flexibility it gives me to spend time with my growing family and let's face it, the ability to work from literally anywhere is pretty appealing too.

my core skills




content marketing

social media managing

Q & A

Whats the best thing to happen to you in your career to date?

Seeing my first piece published on a national website - My first Mother's Day without my mum on Essential Kids.

What does a typical work week look like for you?:

I'm usually working around my son's schedule. I have three full dedicated working days when he is in care and on the other days when I have him, we hang out, and spend some quality time together. It means on my work days, work is my sole focus which has made me, I feel, a much better writer and editor. Of course, that doesn't mean work stops. I still work when I need to while he's sleeping.

Describe your working environment in a few sentences..

The beauty of my working environment is that it's completely mobile. I have a dedicated writing space at home, but thanks to technology, my laptop pretty much comes with me wherever I go.

What sets you apart from other freelancers in your industry?

I'm not afraid to take on a challenge. While many people will say you should have a niche, I don't actually believe in boxing myself in. And while I may not understand every topic I'm briefed on, I'm a pretty good researcher and I'll get right into the meat of a topic to make sure any blog or article I write is accurate. Before I edited the Real Estate Journal, I didn't understand much about the property market. Now, you'll find me trawling through the property reports on the weekends and I can never go past a good floorplan.

What are the tools of your trade?

A laptop, pen and paper and a very strong coffee.

Do you collaborate with others? If yes, how does that works?

Yep. Collaboration is key to writing - editors, designers, writers and interviewees collaborate on work all the time, albeit not necessarily in the traditional sense. In saying that, if I can't take on a piece of work, I do have my freelancing buddies who I happily pass it on to.

Whats been the biggest freelancing lesson to date?

Not to take rejection too personally. I now understand that not every pitch will be accepted and that's ok.

stay in touch