Jessica Rowe

Press Worthy Media

Building on over 12 years' experience working as a television and digital journalist in some of Asia-Pacific's biggest newsrooms, I decided to offer those skills to others as a freelance Communications and PR professional. I love helping clients tell their story, through media relations, communications strategy, crisis management and media training. From my extensive experience as a journalist, I know exactly how to build a high impact media campaign, and craft a story to earn maximum coverage.

my core skills

Media Relations

Communications Strategy

Press Release Writing and Distribution

Media Training

Crisis Management

Q & A

Whats the best thing to happen to you in your career to date?

There have been so many great things that have happened in my career, it's difficult to choose just one. I have covered breaking news across the Asia-Pacific, including the Christchurch earthquakes and the Japanese earthquake and tsunami in 2011. Now I love using my journalism skills to help clients realise their full potential and share it with the world.

What does a typical work week look like for you?:

A typical work week includes working on high impact media campaigns and taking journalists out for coffee.

Describe your working environment in a few sentences..

You will often see me at my local coffee shop working on campaigns or pitching stories to journalists.

What sets you apart from other freelancers in your industry?

I have over 12 years' experience working as a journalist across multiple media platforms. This enables me to know exactly how to work with the media and get my clients the publicity they deserve.

What are the tools of your trade?

I am ultimately a storyteller and I have a large rolodex of contacts in international media. The combination of these tools ensures my media campaigns are exceptional in creativity and impact.

Do you collaborate with others? If yes, how does that works?

Yes, often! I enjoy collaborating with other media and creative agencies.

Whats been the biggest freelancing lesson to date?

Managing clients' expectations from the start is one of the biggest lessons. It's important to be up front about your thoughts on a campaign and what level of impact it will have.

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