I'm a creative and precise communicator, with a talent for turning complex ideas into clear and compelling content for a variety of channels, but especially for websites.
I create thoughtful and engaging stories and web copy that conveys a deep understanding of the subject matter, my client's brand voice, and the audiences' needs.
I often write about the environment, science, technology and software, marketing, business management, digital disruption and the future of work.
Before going freelance about four years ago, my career included six years promoting sustainability projects to encourage farmers and the community to protect the Great Barrier Reef, and a year spent leading a complete rebrand and website overhaul for a national SaaS company in the talent management space.
As a freelancer I've worked with a variety of large and small businesses and non-profit organisations to improve the visibility and consistency of their online presence by:
- Helping them plan and manage the process to build or refresh their website
- Developing strategies and practical plans to guide ongoing content production
- Writing engaging and relevant website copy and microcopy
- Reviewing and rewriting existing website content to improve clarity and SEO
- Ongoing website management (via various CMSs) and blogging services
I'm also often engaged to develop marketing plans, editorial calendars, articles and blogs, media releases, ebooks, internal guides, reports, speeches, business documents, company and executive profiles, EDM copy, social media content, e-newsletters and more.
I have more than 16 years' experience in marketing and communications roles where I've been responsible for providing high-level strategic advice on communications, brand management, media relations, digital marketing, social media, stakeholder engagement, and internal communications.
I love the variety of freelancing—it's both a chance to apply my skills and learn new things!
my core skills
Website project management