If years ago someone had told me that I’d move across to the other side of the world and start helping business owners with their digital marketing, I would have said, ‘yeah, right’! At the time, I guess I simply had another dream.
At that time, I was sure I was going to be a journalist. I went to uni to study how to become a killer reporter (and maybe even an undercover one)—I was curious about how we can use the power of words, and combine it with a strategy, to make a change. My journalism studies taught me to ask the right questions and find the right words to make an impact.
Life challenged me and brought me exciting projects, allowing me to grow from my curiosity and into practice. One thing led to the other, and I found myself responsible for managing several different websites, social media channels and newsletters, as well as building relationships with the media. These opportunities challenged me to be even more creative and gave me the real-life know-how. I learned how to impactfully deliver messages to the right target audience, and learned how to make digital channels work for me.
I loved all of my projects and my life back at home, but I realised that there is more out there for me. So I made the decision to move overseas. I remain excited about the fast-changing landscape of the digital marketing world, and I now help Australian businesses steer their digital marketing in the right direction.
Over the course of my career, I have had the honour of working with several businesses in the music, events, e-commerce, real estate, health and non-profit industries.
my core skills
Digital Marketing Strategy