Pryor Consultants Pty Limited
For almost 25 years, I’ve been helping global executives – and their communications/marketing teams – to edit or write stuff that falls in the ‘too hard’ basket. Typically, my clients are very smart and time poor. They are: thought leaders looking to change the narrative; CEOs seeking to inspire or reassure their employees, stakeholders and investors; or technical experts needing to engage with non-technical audiences.
Currently, they are based in New York, Singapore, Hong Kong, Sydney, Melbourne, Canberra and Perth.
The documents I work with range from annual reports, to regulatory proposals, to multi-million-dollar tenders, to all-employee emails, to Press Club speeches. They are always urgent or complex – and often both.
Sometimes my job is to rescue a document that’s been written by multiple authors and smooth it into a cohesive, single voice. Other times, I start with a blank screen. Whatever state your document is in – I can fix it.
I get almost all my work through word of mouth. My clients say things like: “I’m sending this over so you can work your magic.”
Let me tell you – it’s not magic. It’s good old fashioned hard work and 10,000 hours of experience.
Ever since I graduated from Bristol University (yes, I’m a pom) with a Bachelor of Science in Economics (what was I thinking?), I’ve made my living as a writer. In London, I cut my teeth in PR, design and advertising, before finding my sweet spot in a nerdy little niche as an executive ghost writer.
I arrived in Sydney just in time to write Optus’ first three annual reports. The folks I worked with were kind enough to take me with them to their next companies. I’m still working with some of them.
These days, I work from home on Sydney’s Northern Beaches. You’ll find me at my desk from 7am AEST – often six days a week. Most of my clients politely call ahead and book in work. Some people send me texts at 11pm hoping to book in a couple of hours first thing in the morning. Usually, I manage to fit everyone in.
In terms of pricing, I don’t use retainers. I quote each job up front and I never negotiate on price. On the upside, I don’t charge cancellation fees. I don’t ask for money in advance. And I won’t send you an invoice until you’re happy.
my core skills
Executive ghost writer