My love of writing and storytelling was ignited from my Grade 12 English teacher and I followed my passion to study Communications at University in South Australia. Not long out of Uni, I was exceptionally lucky to win my dream job working for a street press magazine where I was an active team member of 4 producing a fortnightly music, arts and theatre publication. I learnt diverse and invaluable publishing skills in this environment including interviewing and writing, editing, advertising, magazine pagination, artwork traffic, media co-promotions, event management and managing product distribution.
Eight years flew by and I was ready for a new challenge, this time Mediacom - a marketing and buying agency. I held the Media/Marketing Coordinator where I worked with local, national and global brands some of which included Great Southern Rail, Harbourtown, Rundle Mall, Australian Outdoor Living, My Budget and more. It was a role that opened my eyes to marketing on every level and I gained experience in product strategy and planning, placement, branding, campaign coordination and campaign analysis. I thrived with the ability to plan and suggest new and interesting ideas for clients brands in the market place.
Music and the arts sector has always been something I am incredibly passionate about and after a solid stint at Mediacom I moved to the internationally renown Adelaide Fringe Festival. I commenced employment on a project called FUSE which was a three day music and arts conference and festival. It was initially a marketing and communications role but working in a team of 3 meant employees were required to be multi-skilled and I quickly learnt the fundamentals of producing a large event. Our event involved delegates from interstate and across the globe, artists, managers, record labels not to mention liaising with sponsors, councils, production teams, volunteers, venues and management, catering, media, graphic artists and more. In addition I worked in event programming and scheduling, planned VIP parties and launches, delegate training seminars, built event sites, conducted risk analysis and event administration. Our showcase event on the opening night of the Adelaide Fringe drew more than 4,000 people which was site capacity.
Fast forward decade and I am grateful to have been employed with organisations and businesses in the not-for-profit and commercial sector such as Women's and Children's Hospital Foundation, Helping Hand, TAE ( aviation company) Holden Street Performing Arts Theatre all in the realms of communications, marketing and events. My specialities in Communications lie in internal and external communications including media and media management, copywriting for brochures and flyers, press releases, newsletters, case studies, ghost writing, advertorials, social media, websites, print advertisements, media kits, sales letters, video and radio scripts, fact sheets and anything else you may think of. Throughout my entire career a component of my work has involved Public Relations and media. I know the importance of crafty and engaging content, taglines, headlines, angles etc and understand the notion of pitching for media attention. I have sound skills in identifying media stories within businesses and organisations, re-branding through the media, interview coordination, photoshoots, publicity events and stunts to garner attention.
While in the first year and a half of freelancing I have had the opportunity to work with clients in the education, not-for-profit, apparel, real estate, manufacturing and special needs sectors. My work has been exceptionally diverse ranging from visual merchandising to event management and event styling to administration to introducing new products on the Australian market and managing publicity to coordinating marketing for brand new businesses. I am the exceptionally creative type and I love what I do. In my freelancing I aim to be a snazzy content writer, a bold brand ambassador and protector, memorable marketer and an efficient event organiser.
my core skills
Copywriting for traditional and digital platforms
Media relations / publicity
Event Planning and Management
Campaigns and Strategy