Kate Judd

social impact +

I am marketing all-rounder with 10+ years experience driving social impact and change in marketing, project and policy roles across government and not-for-profit sectors.

A strategist and innovator, I am at my best when I am designing and implementing end-to-end strategies that create positive opportunities and experiences for citizens.

With diverse experience in advertising, events, digital, social, media and PR, as well as market research and policy development, I can help you build something from the ground up or reframe an existing product or service to deliver greater value to end-users.

As a self-confessed efficiency nut, I can also work with you to align your internal processes and work culture with your external channels to minimise administrative pains and make sure your people are working towards a common goal.

I am a fierce collaborator - if I can’t do something, I have extensive networks of people who can!

Specialties: Marketing strategy, storytelling, digital marketing, content strategy, applied social research, user experience, relationship management, policy development and research, editing and writing, community engagement and government liaison.

my core skills


change communications


process improvement


Q & A

Whats the best thing to happen to you in your career to date?

Stumbling into the marketing discipline after a number of years working in health policy roles (after graduating with a Bachelor of Asian Studies, majoring in Japanese). I have always been very interested in technology, social media etc. and because not-for-profits are always running lean, I was able to take on a website redevelopment project in one of my first professional jobs, learn to code and from there made the switch into digital marketing and communications. Now, with some more study and work experience, I have become a marketing allrounder, storyteller and strategist. I love it.

What does a typical work week look like for you?:

... not including the morning fight to get out the door and get the kids to childcare??

A typical working week has me doing the bulk of my thinking work from home, talking with clients and stakeholders (face-to-face or on Google hangouts) and having fun.

I've only recently started freelance and consulting work after many years working full-time in Government - so everyday is different!

Describe your working environment in a few sentences..

Flexible. Lots of coffee. Fun.

What sets you apart from other freelancers in your industry?

I am all about impact. Positive impact. Measurable impact.

I care about people, the environment and our community. I work best creating positive experiences, and driving positive change that can be measured.

What are the tools of your trade?

It depends on the work.

Tech? I like Slack for collaboration. Salesforce for relationship management and email direct marketing. I use Google Suite to run my business. Wrike for project management. Hootsuite for social media. But I've used so many different apps in previous roles.

From a theoretical perspective, I'm currently working to expand my knowledge and experience in service design, gamification in market research and Python coding. I'm an innovator at heart and am always looking for creative ways to solve common and/or complex problems.

Do you collaborate with others? If yes, how does that works?

Yes, but not recently as a freelancer. Depending on a project, I would engage different people or suppliers that I have previously worked with to be part of a project team managed by me. All collaborators would be agreed to up-front with a client.

Whats been the biggest freelancing lesson to date?

I'm just starting out. Ask me again in 12 months??

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