Katherine Pranic

Hey there! I’m a collaborator who believes in building long term relationships. Nothing makes me happier than working with people who push the envelope in creativity, and believe in going that extra mile to make their clients happy. I work with digital, design and advertising agencies and can write for any industry. I have experience with a range of brands, small businesses, government, corporates and not for profits. Whether you’re looking for copy that's fun or formal, or anything in between, I can help. Importantly, with my SEO experience I write copy that google loves too. I specialise in brand copywriting, content creation, digital communication, tone of voice, proofreading and editing, and corporate/agency communications. I’m all about words and making them work for you. You’ll enjoy working with me —I always strive to go above you’re expectations. Here’s what a few people have to say about working with me: “What impresses me most about Katherine is how capable and thorough she is. She adds value at every possible stage, providing fast, efficient, well researched copy as well as excellent proofreading and editing. She has an eye for detail, and a mind that’s full of interesting and useful facts. On a more personal level she’s a joy to work with; pleasant, easy going, reliable and enthusiastic. I highly recommend her.” Kate Toon, Copywriter “Katherine is the copywriter that copywriters use. She’s innovative, creative and delivers to deadline – every time. Her flexible attitude, collaborative approach and ability to move seamlessly between projects is just amazing. When I have overflow or need advice, she’s my go-to copywriter – every single time.” Dylan Kemp, Strategy Director at Feel Creative “It was a pleasure working with Katherine. She delivered our quirky copy just when we needed it! She did a great job at tailoring the copy to our different audiences.” Natalie Smith, Compare Insurance

my core skills

Web copywriting

Digital content

Blogs and articles

White papers and reports

Taglines

Q & A

Whats the best thing to happen to you in your career to date?

Working with some pretty big brands.

What does a typical work week look like for you?:

A typical work day starts with walking Sarge (my dog) around the block, followed by some yoga, coffee, breakfast, work, work, work, lunch, work, work, dinner and bed. Repeat.

Describe your working environment in a few sentences..

I work from home, with my hound by my side.

What sets you apart from other freelancers in your industry?

I'm an ex-lawyer, ex-government employee, who now works almost exclusively with agencies on big brand projects.

What are the tools of your trade?

Macbook Pro + Microsoft Word = Words that work

Do you collaborate with others? If yes, how does that works?

Yes. I love collaborating and take a flexible approach to who and how we work together.

Whats been the biggest freelancing lesson to date?

Trust. Five years later and I'm still going strong. I love it.

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