However, I found with motherhood came a distinct desire and need to find a way to better my work-life balance and have the ability to commit as much dedicated, quality time to my little girl while she's still young (I know in the blink of an eye she'll be skipping off to school and leaving me to hold her backpack at the gates - I'm already working hard to keep up with her independence and "busyness").
In saying that, I have discovered that freelance work not only allows me the flexibility I'm after and a greater choice when it comes to the amazing people I collaborate with, but it's 100% made me a better mum. And I genuinely believe that becoming a mum has made me a better PR professional - I've always been good at multi-tasking, managing my time efficiently and effectively and being hyper organised and reliable, but I have found my work ethic has actually improved to new levels.
When it comes to clients I work with, I'm a natural communicator and have an innate drive to connect with people as people. For me, it's about investing the time and energy to build genuine relationships that go beyond the brief and scope of work. In this day and age of emails and internet, it's so easy to overlook and lose that essential human connection which I think is so important in the success of most PR/social campaigns.
I'm an incredibly passionate, driven person and I always endeavour to deliver above expectations. You could definitely say I'm an A-type personality who puts my heart and soul into whatever I touch. I'm never comfortable with just being comfortable; change and challenge don't intimidate me - I just grit my teeth and dig deeper.
And what do I love about working in PR? I love that I can wear so many different hats and that no day is ever the same. I love that I potentially have the power to influence and even change people's opinions on a person, brand or business. I love the little wins and the big ones. I love seeing work that I do or contribute to make a difference in the community. I love the ebbs and flows and having the ability to pivot when necessary.
As a journalism grad, I've always said PR found me and I'm so glad it did.
my core skills