Katrina Strathearn

Veracity Content

I love content.

Particularly the written kind.

Finding the best way to communicate the most interesting and inspiring aspects of the organisations and products I'm working for makes me very happy. Whether I'm editing and proofreading existing content to make it more effective; or creating new content that provides readers with really useful information in a succinct, engaging way, I can't imagine a better job.

Before setting up Veracity Content, I enjoyed a fifteen-year career in marketing and Public Relations that took me from Australia to the UK and the US and back again, and spanned a variety of industries from arts and tourism to publishing, management consultancy, higher education and technology.

Veracity Content was born out of a desire to make the element I loved most about each role I’ve held – creating brilliant written content – the focus of my career. But it’s ultimately my marketing and PR background that sets me apart, allowing me to offer clients a unique perspective on each and every piece of content.

Today, I offer clients content strategy, writing, editing and proofreading services backed by a deep understanding of marketing and PR, a fair dash of writing flair, an eye for detail and a deep love of reading and writing.

I can't work as an island so I favour an easy-going collaborative approach with my clients, sparked by a solid brief. I’m also a big fan of Skype – face-to-face contact is so important in helping me understand a brand’s objectives, tone and personality. To do my best work, I like to know how each piece of content sits within the overall marketing strategy and exactly what value it brings to the person consuming it.

You might now be wondering, why I chose the name ‘veracity’? Veracity means the quality of being true, honest, or accurate. Together with core values of flexibility, listening, collaboration and clarity, veracity guides my work and client relationships.

You can view my portfolio at https://www.veracitycontent.com/portfolio

my core skills

content writing for lead generation

Ghost writing blogs

content strategy & planning

web writing

project management

Q & A

Whats the best thing to happen to you in your career to date?

My proudest career accomplishment was writing the University of Surrey's 50th anniversary commemorative book 'The Book of Wonder'. I had the privilege of interviewing dozens of incredible people who achieved truly outstanding things at the University. I collected and wrote the stories of people who have developed new cancer treatments, built devices to test water sources in third-world countries, worked on the film score of 'Gravity' and became the UK's first female physics professor. It stretched my interviewing, storytelling, writing and editing skills to their limit in the best possible way.

What does a typical work week look like for you?:

It varies so much. I work part-time and cram my working days with editing for UK and Australian businesses, ghost-writing blogs, creating web copy and social media posts and the inevitable administrative tasks that come with running a freelance business.

Describe your working environment in a few sentences..

I'm either at home or at 'The Space' - a light and airy co-working venue in Noosa. I always have music playing and mix things up between classical, current and past hits, acapella choirs and film scores. I must have my laptop, diary and an extra monitor and as little clutter as possible.

What sets you apart from other freelancers in your industry?

Firstly the breadth of experience I've had. Working both in-house and freelancing in several different industries and three different countries has given me a unique perspective on how different businesses can be operated and how customer needs and tastes can vary so widely, even in the same industry. This means I can adapt easily to different client's needs and ways of working. I also have a great deal of empathy for my clients in terms of the challenges they face inside their organisations, particularly selling ideas to leaders, budgetary restraints and any peculiar personal preferences they are required to adhere to.

What are the tools of your trade?

A solid brief and as much data as a client can provide me are the most important tools. I am dependent on my laptop, Adobe PDF, Office 365 and Grammarly. I also seek support from Google Analytics, Google Trends, Canva and SEM rush as needed.

Do you collaborate with others? If yes, how does that works?

Currently, I collaborate with another editor to share large, urgent proof-reading and editing jobs. In the past, I've collaborated with my client together with external video production agencies on large projects using software like Trello, Slack, Skype and Liquid Planner, and of course Dropbox and Google Drive. Regular meetings and catch-ups are critical.

Whats been the biggest freelancing lesson to date?

Get a contract signed before you start doing anything that details exactly what work you'll be doing, how and with who. It saves so much heartache later on and allows you to encourage longer-term working relationships.

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