I love content.
Particularly the written kind.
Finding the best way to communicate the most interesting and inspiring aspects of the organisations and products I'm working for makes me very happy. Whether I'm editing and proofreading existing content to make it more effective; or creating new content that provides readers with really useful information in a succinct, engaging way, I can't imagine a better job.
Before setting up Veracity Content, I enjoyed a fifteen-year career in marketing and Public Relations that took me from Australia to the UK and the US and back again, and spanned a variety of industries from arts and tourism to publishing, management consultancy, higher education and technology.
Veracity Content was born out of a desire to make the element I loved most about each role I’ve held – creating brilliant written content – the focus of my career. But it’s ultimately my marketing and PR background that sets me apart, allowing me to offer clients a unique perspective on each and every piece of content.
Today, I offer clients content strategy, writing, editing and proofreading services backed by a deep understanding of marketing and PR, a fair dash of writing flair, an eye for detail and a deep love of reading and writing.
I can't work as an island so I favour an easy-going collaborative approach with my clients, sparked by a solid brief. I’m also a big fan of Skype – face-to-face contact is so important in helping me understand a brand’s objectives, tone and personality. To do my best work, I like to know how each piece of content sits within the overall marketing strategy and exactly what value it brings to the person consuming it.
You might now be wondering, why I chose the name ‘veracity’? Veracity means the quality of being true, honest, or accurate. Together with core values of flexibility, listening, collaboration and clarity, veracity guides my work and client relationships.
You can view my portfolio at https://www.veracitycontent.com/portfolio
my core skills
content writing for lead generation
Ghost writing blogs
content strategy & planning