Kelly Stone

Craft My Content

I'm a former grad recruiter who writes damn good marketing content. I started my business as a freelance content writer after too many years trying to move corporate writing styles from lifeless jargon to personable, fun and engaging. So, I work best with businesses who're invested in personalising their content with conversational words that connect with top talent, employees, and community.

I'm obsessed with humanised job ads, recruitment emails, and knowledge articles written with humour and authenticity. It's somewhat of a (fruitless) mission to improve candidate communication/experiences worldwide. Recruitment can be done better; be humanised and more enjoyable for everyone.

My secret sauce is my HR and recruitment knowledge combined with strong writing skills and a content marketing mindset. I tend to work with marketers, recruiters and HR, though I still take on blog and article writing retainers with small professional services-based businesses looking to build brand awareness and SEO with original, well researched, valuable content.

If you like fancy papers, I have qualifications in journalism, corporate communication and Business (HR), so like to dig into strategy too ;)

So, who’ve I been working with?

My industry experience features a leading financial comparison site, job search site, leadership development, branding agencies, financial services and accounting, events, service-based professionals and firms, health, beauty, and wellness. Bit o' everythin'

Think we’re a heavenly match like coffee beans and chocolate? I’d love to clink Keep Cups, bump brains, and chat copy for your next project.

my core skills

Corporate communications

Employer branding

Blog & article writing

Email campaigns

HR / Recruitment content

Q & A

Whats the best thing to happen to you in your career to date?

Starting my business! Unleashing my creative brain on the world without limitation.

What does a typical work week look like for you?:

Every day starts with exercise - YAY! There 's usually client Skype calls on Mondays, lots of caffeine (usually at my local cafe), content writing, content planning, researching, and occasionally sorting out my own marketing 😮

Describe your working environment in a few sentences..

There's a decorative black cat occupying my scribble space, Fresh flowers to sweeten and brighten the place and, An empty coffee cup I must replace.

What sets you apart from other freelancers in your industry?

I tend to over-service! I provide a lot of free strategic advice (let's call it blunt honesty) to help clients get the most from their budget. Most of my clients become friends - repeat customers who come to trust and rely on my opinion. I'm also obsessed with brand voice - I'll push you to unleash your personality on the world (and resist the safety of conformity's warm embrace).

What are the tools of your trade?

The coloured pens and paper planners that inspire strategy. The laptop that never sleeps. The coffees that keep my creativity awake. The phone that tells me where I need to be. The chocolate that ... well, chocolate.

Do you collaborate with others? If yes, how does that works?

I certainly do! I've started nurturing my own little network of reliable copywriters, designers, photographers who all have a knack for branding strategy. We work things out on the go.

Whats been the biggest freelancing lesson to date?

Systems save your life. Automate where you can to keep the business moving so I'm freed up to over-service.

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