Craft My Content
I love to write.
I followed my passion for the written word all the way into university; notching up qualifications in journalism and corporate communication before falling into graduate recruitment and corporate HR.
My speciality was creating web and social media strategies that built graduate employer brands as employers of choice. Clever, sometimes bold, visual and emotive storytelling that connected with our young audiences.
Being at the coal-face of employer branding and HR, I saw a gap in the way business communicates with their people - talent, customers, and community. The safety switch set to bland corporate jargon lacking enthusiasm or emotion.
But, dull content doesn't stick.
So, I broke free from the corporate shackles and started my own business as a freelance copy / content writer. I now help organisations strategically build a bangin' brand that attracts and converts top talent through connection. Content that’s written in your unique brand voice, so it cuts through the sheets of dull jargon we’re used to.
CUE: my obsession with job ads, recruitment emails, and knowledge articles written with humour and authenticity. Because valuable and personable content stands out - it helps you establish and nurture relationships with your community of followers.
So, who’ve I been working with?
My industry experience features a job search site, leadership development, branding agencies, financial services and accounting, events, service-based professionals and influencers, health, beauty, and wellness.
I work best on content marketing campaigns, employer brand voice & positioning, corporate blogs, thought leadership articles, newsletters, and talent / candidate / employee communication that enhances the recruitment and on-boarding experience.
Think we’re a heavenly match like coffee beans and chocolate? I’d love to clink Keep Cups, bump brains, and chat copy for your next project.
my core skills
Digital content (corporate)
Email nurture sequences
Thought leadership articles