Kelly Stone

Craft My Content

I love to write. I followed my passion for the written word all the way into university; notching up qualifications in journalism and corporate communication before falling into graduate recruitment and corporate HR. My speciality was creating web and social media strategies that built graduate employer brands as employers of choice. Clever, sometimes bold, visual and emotive storytelling that connected with our young audiences. Being at the coal-face of employer branding and HR, I saw a gap in the way business communicates with their people - talent, customers, and community. The safety switch set to bland corporate jargon lacking enthusiasm or emotion. But, dull content doesn't stick. So, I broke free from the corporate shackles and started my own business as a freelance copy / content writer. I now help organisations strategically build a bangin' brand that attracts and converts top talent through connection. Content that’s written in your unique brand voice, so it cuts through the sheets of dull jargon we’re used to. CUE: my obsession with job ads, recruitment emails, and knowledge articles written with humour and authenticity. Because valuable and personable content stands out - it helps you establish and nurture relationships with your community of followers. So, who’ve I been working with? My industry experience features a job search site, leadership development, branding agencies, financial services and accounting, events, service-based professionals and influencers, health, beauty, and wellness. I work best on content marketing campaigns, employer brand voice & positioning, corporate blogs, thought leadership articles, newsletters, and talent / candidate / employee communication that enhances the recruitment and on-boarding experience. Think we’re a heavenly match like coffee beans and chocolate? I’d love to clink Keep Cups, bump brains, and chat copy for your next project.

my core skills

Digital content (corporate)

Blog writing

Email nurture sequences

Thought leadership articles

Recruitment writing

Q & A

Whats the best thing to happen to you in your career to date?

Starting my business! Unleashing my creative brain on the world without limitation.

What does a typical work week look like for you?:

Every day starts with exercise - YAY! There 's usually client Skype calls on Mondays, lots of caffeine (usually at my local cafe), content writing, content planning, researching, and much time spent on social 😮

Describe your working environment in a few sentences..

There's a decorative black cat occupying my scribble space, Fresh flowers to sweeten and brighten the place and, An empty coffee cup I must replace.

What sets you apart from other freelancers in your industry?

I tend to over-service! I provide a lot of free strategic advice (let's call it blunt honesty) to help clients get the most from their budget. Most of my clients become friends - repeat customers who come to trust and rely on my opinion. I'm also obsessed with brand voice - I'll push you to unleash your personality on the world (and resist the safety of conformity's warm embrace).

What are the tools of your trade?

The coloured pens and paper planners that inspire strategy. The laptop that never sleeps. The coffees that keep my creativity awake. The phone that tells me where I need to be. The chocolate that ... well, chocolate.

Do you collaborate with others? If yes, how does that works?

I certainly do! I've started nurturing my own little network of reliable copywriters, designers, photographers who all have a knack for personal branding. We work things out on the go.

Whats been the biggest freelancing lesson to date?

Systems save your life. Automate where you can to keep the business moving so I'm freed up to over-service.

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