Kerry McDuling

McDuling PR

I started my business in 2008, having worked in corporate communications/public relations for a number of years, and haven't looked back. Since then, I have been fortunate to work with countless business owners and managers and help them build their brand and generate greater profitability.

My client list has been incredibly varied in business size and industry - from small business owners, start-ups, entrepreneurs and authors right through to international franchises and corporate organisations. Speciality industry areas have been real estate and property, book publicity, sport, children's/parenting interests, health, franchises, and entertainment/leisure.

I actually receive most of my enquiries through referral - what my clients appreciate is that I am their main point of contact and work directly with them - they get my 15 years of experience and not a PR intern taking on the account once it has been won!

I will go that extra mile to achieve results - I don't quote on or count hours, focussing on activities and results instead, and am incredibly flexible during the project to ensure my client is happy. My work style is flexible, energetic, enthusiastic, self-motivated and creative. I love to think outside the square and create a concept or campaign completely unique.

If you need help with all or any of the following, please contact me:

* contacting the media about you and/or your business * creative new marketing strategies to build your brand"s identity * to build a profile through your social media *to get more customers, make more sales, generate more profit * to have help with your content writing and public relations. *or if you are an influencer and would like help with digital exposure, ambassador campaigns and getting an engaged audience/more followers!

I just love what I do, and everyone can see that!

my core skills

influencer and book publicity

media release writing and distribution

content creation

media relations

Q & A

Whats the best thing to happen to you in your career to date?

A client called me the other day just to say they really appreciate what I am doing for them, and to show me what happens when articles get published (my client shares them on LinkedIn and then gets potential clients contacting them to work together). So I can't say its wins of mine, rather its when the client is happy with the work I am doing - to me, that's all that really matters.

What does a typical work week look like for you?:

That's the great thing about being a freelancer in your own business - there is no typical week. I do whatever is required to achieve results for my client - so sometimes this involves long days (and evenings). I could be writing media releases and content, phoning journalists to pitch the story of my client, going to my clients' workplaces for meetings, etc.. Because I am so flexible, working in the evenings and early mornings to achieve deadlines or fit in with another time zone is not a problem at all.

Describe your working environment in a few sentences..

I know that a lot of freelancers enjoy working at the beach or in a café, and I have tried that on occasion, but I find that I am most productive in an office environment. So, I have a home office that is set up the way it would be in a workplace, except with the convenience of my bedroom being down the hallway. This reduces my travel time to work each morning enormously! I also find that its healthy to have some separation between my personal life and work - this enables me to enjoy each one to the fullest. I can certainly work long into the evening and on weekends, if required, but I can also get some down time in my own home when I am not working, and that's important, I find.

What sets you apart from other freelancers in your industry?

I am extremely flexible and will do whatever it takes to achieve the results. As I said, no counting hours, and love to be creative and see what we can come up with together to achieve the result we need! I will always have a Plan B and Plan C, and am happy to stray off the beaten track for my client. Just tell me what you need, and I will make it happen for you. I even was successful recently in getting ambassadorship status with the United Nations for one of my clients!

What are the tools of your trade?

My laptop, my phone, my contacts in the media and business world, and my mindset.

Do you collaborate with others? If yes, how does that works?

Absolutely. I love to work with other freelancers to refer work and clients to them, if I do not have the time available or special specific skills to meet the needs of clients. I think we should not see one another as competitors, but work together to achieve greater results - and then everyone wins! I never forget if someone in business or another freelancer has sent me a referral - I definitely ensure I return the favour ten-fold.

Whats been the biggest freelancing lesson to date?

So all this changed recently when I was able to work from hospital. Having one foot in the "real world" helped with my incredible recovery. I still upheld the same workload and results for my clients and this could not have happened if I were employed. I am blessed for the diversity of people I meet and industries I come to understand, all thanks to freelancing.

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