Laura Gray

Ashworth Gray

I have been a marketing and brand specialist for 10 years. I’ve had the good fortune to work on some amazing brands over the years including Avis Car Rental, The Natural Confectionary Company, Chelsea Sugar, Woman’s Day and ABE’S Bagels to name a few. I am passionate about providing marketing support to small businesses who perhaps cannot justify a dedicated marketing employee but need a hand to develop effective, results driven marketing activity for their business. I believe that transparency and authenticity are the most important service promises that I can bring to my clients. It is my aim to make working together as seamless as possible. Think of me as your cost effective, outsourced marketing team that will free up your valuable time to focus on running your business.

my core skills

Marketing Plans

Marketing Collateral

Branding

Social Media

Digital Marketing

Q & A

Whats the best thing to happen to you in your career to date?

I would say, the variety of businesses and organisations I have had the pleasure of working for, from small 3-man-band start-ups to large multinational organisations. Each has taught me very different but invaluable lessons.

What does a typical work week look like for you?:

From Tuesday to Thursday I work onsite at an office in Moore Park, Sydney where I provide the marketing support for a range of leisure and sporting facilities. On Mondays and Fridays you’ll find me working at home on marketing activities for my freelance clients with my sidekick Bruce the Cavoodle at my feet.

Describe your working environment in a few sentences..

Technology allows me to work from wherever my laptop and an internet connection are, however if I’m at home, I have a comfortable, quiet and calm area set up that allows me to separate my home life from the work I need to get done effectively.

What sets you apart from other freelancers in your industry?

I bring a healthy mix of creativity and analytical skills to all challenges. I can dream up great ideas but I understand that particularly in the case of small businesses, you need to be able to understand the numbers, make data-driven decisions and ensure you are delivering ROI for the client.

What are the tools of your trade?

The usual suspects – the Google Suite, Mailchimp, social media platforms, Photoshop, InDesign, Wordpress, Squarespace, Canva, Skype, Outlook and there’s nothing better than a good old fashioned Excel spreadsheet!

Do you collaborate with others? If yes, how does that works?

Yes, I have a network of very talented people I can call on if I believe that they will be able to deliver a piece of work better than I can (graphic design for example). If this scenario arises, I quote the work by that freelancer directly and then manage the workflow for the client to ensure the process is seamless and transparent.

Whats been the biggest freelancing lesson to date?

I have learnt that no two clients or jobs are the same so it is very important to establish a clear scope from the get-go. I like to take the time to determine what I need to deliver and also what the client needs to provide along with timelines and budgets. Yes, things will inevitably change and evolve along the way but an overview to start with helps both the client and I to establish expectations right out of the gates.

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