Lee Robson


A comms specialist with close to two decades' experience in PR & publicity, coupled with newly acquired skills in data analytics, through istories, I specialise in strategic communications for content companies and data-driven brands and businesses.

A Sydnersider for the past four years, my career has also spanned ten years in London and four in Manchester.

Having established and run my own award-winning communications consultancy in the UK, which I made the tough decision to leave behind to pursue my Australian adventure, I'm now offering my unique perspective and services to businesses in Australia, particularly those involved in the creation, collection, dissemination or amplification of content.

Back in the early stages of my career as a publicist for the UK's largest pay-tv platform, a big part of my job used to be watching The Simpsons every day. Not a bad way for someone in their early 20's to spend their time at work! :)

Since then I've been privileged to be involved in some truly game-changing campaigns, including a leading role in the launch of The Huffington Post UK, and more recently at the forefront of the launch of Fox League in Australia.

I have a passion for the written word, which I've carried with me my whole life. My day-job sees my writing regularly for others through media alerts and social content through to awards submissions and speeches, but I also like to find my own voice through writing.

That's been through articles I've written for entertainment outlets or op-eds for industry websites and magazines. I'm also an aspiring author and screenplay writer, with works in progress across both disciplines.

If you've got a feeling you have an interesting story to tell, I'd love to help take it out into the world.

my core skills

Public relations

communications strategy

content strategy

corporate affairs


Q & A

Whats the best thing to happen to you in your career to date?

Being named 'Best New Agency' in the North of England and Scotland at the prestigious Prolific North Awards ceremony in 2015.

Before being lured to Australia I was running my own consultancy in the UK and received this award for my work with the BBC and other creative businesses based outside London.

What does a typical work week look like for you?:

Listening to people with an idea of what they want to say and helping them to find the most effective way to express that vision.

A lot of my time is also spent working with editors and journalists to create stories that drive readership through clicks and print sales.

Describe your working environment in a few sentences..

I split my time between my home office, my clients' office space and a shared working space that I have access to in the Sydney CBD.

What sets you apart from other freelancers in your industry?

I've lived and worked in three cities (London, Manchester and Sydney), each time building a name and a reputation for myself from scratch.

My career has been split between agencies and in-house roles, which gives me a very well-rounded perspective of the challenges from both sides of the client/agency fence.

I've also dabbled in journalism myself, writing entertainment content for a number of UK-based outlets, as well as publishing industry-facing thought leadership articles in Australia, the UK and the US.

My experience is also split between B2C and B2B clients and campaigns, which gives me the ability to move between both kinds of work.

Perhaps what sets me apart most those is my natural curiosity and my desire for continual professional development.

This year I undertook three months' class-based study in Data Analytics, to develop a whole new suite of skills that sat well outside my comfort zone, designed to better equip me for the data-obsessed world ahead.

What are the tools of your trade?

Word, PowerPoint, Keynote, Excel, OneNote, Google Drive, Google Sheets, Outlook, Tableau, Google Hangouts, Zoom, Loom.

Do you collaborate with others? If yes, how does that works?

More than happy to. I'm equally comfortable taking the lead in establishing the message, or finding the best means to deliver it as part of a team.

Whats been the biggest freelancing lesson to date?

Find work in your fields of interest, working with likeminded people and the results will follow.

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