Leon-Anthony Smith

LA Design Practice

LA Design Agency is a freelance design practice in which we create, innovate and collaborate with like-minded folk to supplying our clients with innovative and effective design solutions that elevate brands and engage audiences. Working closely with businesses around the globe, I'm able to provide expertise in branding, graphic design, web design, visual communication and print to deliver cost-effective, profitable and beautiful solutions.

I love anything creative. I have a real passion for anything that stimulates the senses. From food and music to a particular stock of paper used on a menu. I love exploring and learning about new cultures, countries, design, food & music; everything that’s new, diverse or different.

I enjoy film, stand up comedy and anything involving a beat. I like watching football “soccer” and enjoy a kick-about whilst pretending that “I could have made it when I was younger”. I’m a social person, like taking Instagrams of my food, leaving on time, enjoy a happy hour and love collaboration, creative challenges and trying to make the best of out a bad situation.

my core skills


Graphic Design


Social Media

Web Design

Q & A

Whats the best thing to happen to you in your career to date?

Learning and refining my trade by dealing and working alongside a huge range of businesses, each with different challenges, audiences, targets, budgets and strategies. By being able to adapt and innovatively strategise has provided me with a stepping stone to help people and businesses around the world look good and achieve their goals.

What does a typical work week look like for you?:

The beauty of dealing with different clients and businesses along with the always exciting journey of being a freelance designer, the 'typical' work week can often change. I like to have a consistency by working the 9-5 routine, but the flexibility to be able to work early, late or over weekends, in order to ensure I'm always delivering to suit any of my clients' deadlines and timeframes. I

Describe your working environment in a few sentences..

The work environment can change from day to day depending on workload, clientele and projects, however, I do try and work in a relaxed, creative environment with minimal clutter or distractions, apart from the daily catch up of Instagram, news, good coffee and of course, the essential Spotify playlists.

What sets you apart from other freelancers in your industry?

I genuinely want to help businesses succeed, I want to become a partner in your business and someone you trust to offer good design and marketing advice. I'm your full-time graphic designer and creative director, that just works remotely. I'm always an email or phone call away and will constantly strive to become the best I can to suit you and the needs of your business.

What are the tools of your trade?

My brain, fast internet, apple macs, a good playlist, strong coffee, sharpies, mind maps, Adobe CC, great branding, exciting strategies and a posh notebook.

Do you collaborate with others? If yes, how does that works?

I feel collaboration is key to success sometimes. Whilst I constantly learn and develop my craft, I'm not stubborn enough to know if someone can add or assist to help me achieve a better result, then I'm all for that. Often that starts with the client, who for me provides a pivotal part in the design and marketing process by knowing so more much about their company than I do. Collaboration between myself and the client is something I welcome as then we're able to develop and refine designs that engage and excite audiences.

Whats been the biggest freelancing lesson to date?

Outsourcing. When I take on projects I know what I can deliver and don't trust others to take on any task unless I know their talents and capabilities are of the highest standards - usually print companies, SEO experts or other creatives I've worked with firsthand (I'm a little OCD and am known to be somewhat of a perfectionist). So, having worked with a number of agencies and companies, I learnt early on to never outsource work in order to gain a better margin.

examples of my work

Written Portfolio


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