Leonie Canham

The Splendid Word

One of the things I loved most about life as a newspaper and radio journo was the element of surprise – the adrenalin-pumping anticipation of not knowing what the day might bring, where the next story might lead and how it might change my life.

So when parenthood and the needs of three small children born in quick succession necessitated a change in career to the more ‘family-friendly’ freelance writing, I feared losing that buzz.

As a journo, the stories you cover stay with you forever. Some are good, but so many are horrendously bad (and sad).

In the seven years since making the switch to freelancing, I’ve come to discover that the buzz lives here too – in this industry you never know what the universe will throw at you next.

But for me there’s one glaring difference – choice.

In the freelance world I get to tell the good news stories. I get to talk about the joyful stuff. These days I write about the miracle-minded folk out there working to change the world for the better. And it’s a good fit for me. It feels right.

20 years ago, on the back of a degree in journalism and PR, I cut my teeth as a newspaper journo with Fairfax media covering the politics, emergency services, education, business and sports rounds. I went on to specialise in court reporting, before jumping ship to broadcast media and working as a news reader at ABC radio - writing and presenting on all manner of subjects, at all times of the day and night.

In later years I worked as a media adviser to two State MPs specialising in speech writing, media, public relations, social media and marketing. On the side, and in between babies, I began establishing my freelance writing career.

Five years ago, I threw caution to the wind and quit my day job to focus on nurturing my communications agency - The Splendid Word (TSW).

TSW is now home to an experienced team of creative freelance journalists, copywriters, storytellers and editors - and we care deeply about using our words for good. We are dedicated to delivering top class communication services for SMEs, corporates, government agencies, tourism bodies, not-for-profits and entrepreneurs seeking to raise their profile, build loyalty with their customers and share their unique message with the world.

We turn clever thoughts into captivating copy and are engaged by businesses across the nation to assist with brand story development, communications strategies, digital content creation, and social media management.

We are passionate supporters and champions of businesses dedicated to leaving a positive imprint on their communities and loud and proud advocate of the doers, dreamers and believers who are using their skills and knowledge as a force for good.

my core skills


brand storyteller


Q & A

Whats the best thing to happen to you in your career to date?

Giving up the security of my day job as a political media adviser and devoting my heart wholly andsolely to freelancing was a risk, but one that has been so incredibly fulfilling and rewarding. My husband works away three to four nights each week, and working in my politics role, running my comms business, and managing the needs of three little boys was becoming an increasingly difficult challenge. I love to live a full life, but keeping all those plates spinning was not sustainable in the long-term. Becoming a full-time freelancer has enabled me to continue living my passion for storytelling, but in a way that allows me to prioritise time to value the gift of my family.

What does a typical work week look like for you?:

My working week starts on Sunday night with a non-negotiable ‘power hour’ to plan the week ahead, schedule meetings, interviews, writing time, collaboration time, and space for nurturing self and family. My three children all attend primary school, so my work hours are between 8am and 4pm daily. Monday mornings start with a WIP meeting with my freelance team, either in person, or via zoom, to plan our working week and assign projects and collaborations. Most days in the office include a combination of interviews, writing and editing. We also deliver regular storytelling workshops, host live events and record a fortnightly podcast - Spreading The Good Stuff.

Describe your working environment in a few sentences..

This is the best bit - location freedom! Some days (and nights) I write from my home office – overlooking the picturesque bushland that frames the majestic Murray River at Echuca Moama. Other days I set up shop with my laptop at the library, in a café, on the banks of the river or at a park. I tend to follow the flow and go wherever my mood and the words take me!

What sets you apart from other freelancers in your industry?

I run my own race, work to my strengths and always strive to give more than my clients expect to receive. I'm also passionate about standing for something bigger than the service I sell and so it’s important that my work aligns very closely with my values. To me, words are THE most powerful vehicle for connecting, inspiring and creating positive change in the world. And that's what stokes the fire in my belly each and every day. When we use our words to build up the people, businesses and communities we work with, that’s when they really sing.

What are the tools of your trade?

I would never say it aloud, but sometimes I love my Macbook Air notebook and Thunderbolt display screen as much as I love my own family. Honest. The notebook gives me the versatility to work from anywhere, anytime and when on home soil I just hook back into my enormous Apple display screen and fall in love all over again. Trello, iCloud, the Google Suite and Xero have also revolutionised the way I work as a freelancer. Naturally I wouldn’t leave home without a notepad, mobile phone and a stash of pens. I am also forever grateful for the tedious hours spent in shorthand training as a young journo – this dying art form is such a crucial tool for a writer – I think of it as my second language.

Do you collaborate with others? If yes, how does that works?

I work very closely with my former TSW business partner – fellow wordsmith Christy O’Brien and my other five freelance copywriters and editors. We work separately on most projects, but speak on the phone almost daily and meet up weekly to talk shop. I also collaborate with a small bunch of amazing graphic designers, web developers and media production specialists to assist with larger projects.

Whats been the biggest freelancing lesson to date?

Go with your gut. When starting out as a freelancer it can be tempting to take on every job that comes your way – even when they don’t necessarily resonate with you. Choose to work with clients and on projects that align with your values and passions and you'll never work a day in your life.

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