Lisa Clegg

Hi, I’m Lisa.

I’m passionate about giving small businesses a voice and get a real kick out of working with my clients to create compelling content that brings their stories to life.

With a background in recruitment, account management and writing, I have over twenty years of experience of understanding the challenges that businesses face and positioning products and services to deliver a solution. I understand the power of communication, how to uncover points of difference in competitive markets and the nuances of selling without being salesy or clichéd.

I bring creativity, authenticity and the power of language to a business along with a strategic mind that always has one eye on optimising ROI and maximising the marketing plan.

I’m a stationary geek, avid reader (what can I say, I’m all about the books?!) and am never happier than when I’m immersed in the world of words; whether they’re my own or somebody else’s.

As a freelancer, I love the flexibility of working with diverse and inspiring clients and having the opportunity to shape my working week around my two young boys.

my core skills

Copywriting

blog writing

content marketing

Q & A

Whats the best thing to happen to you in your career to date?

Starting my own business! Creating a business that sustains me creatively and financially has been a dream come true.

What does a typical work week look like for you?:

There is never a typical week and that’s what I love about freelancing. One thing that remains constant is research and writing – lots of writing – whether it’s shaping a web page, writing a blog or putting together copy for engaging social media content.

Describe your working environment in a few sentences..

I work from my home office in the northern beaches of Sydney, surrounded by books, with my crazy Doberman/Retriever puppy at my feet and my coffee machine bubbling away in the background!

What sets you apart from other freelancers in your industry?

Prior to starting my freelance business and writing full time, I spent over 20 years in the recruitment industry. I managed client accounts, teams and campaigns and worked closely with Marketing functions to shape employee value propositions and internal comms which gives me a commercial edge, appreciation of a P&L and delivering value on a limited budget and producing copy that creates interest and return. As a seasoned interviewer, I know how to extract all of the information needed to produce a robust brief and instinctively understand different perspectives and compelling angles to position products and services. I spent the first part of my career listening to what clients and candidates needed to create a win win on both sides, which has set me up well to deliver well-crafted copy for the lovely stable of clients that I work for today.

What are the tools of your trade?

My MacBook, mobile, Leuchtturm notebooks, a sense of humour and a steady stream of coffee!

Do you collaborate with others? If yes, how does that works?

Yes, I do, and I enjoy it. I’ve worked with fellow freelancers across different disciplines as part of project teams for bigger pieces of work and am currently working closely with two marketing consultants across their various clients. I really believe in the power of networking and have had some of my most rewarding collaborations, working with close friends and former colleagues. I’d like to think that we all have each other’s backs and will always be the first to recommend another creative if they’re better suited to a piece of work and will be able to get a better result for a client than I will. What goes around comes around and all that!

Whats been the biggest freelancing lesson to date?

There have been a few lessons; to value my time and to price pieces of work accordingly; to only work with clients that I truly believe in otherwise it will show in the copy that I create and to always have one eye on business development. It’s true that the freelance world can be a precarious ride, so I try to spend time on my business every week, rather than just in it as it’s easy to get sucked into doing what you love best, which for me is tapping away on a keyboard!

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