Copywriting has been my primary craft, although I'm an ideas person first and foremost and have a very strong visual / aesthetic sensibility.
I began my career as a copywriter with a big, successful agency in St. Kilda Road where I was able to hone my skills with some incredible people and work on some of the world's best brands. Following a stint of thirteen years there, I have freelanced extensively and have run my own agency business as Creative Director. Well, that and most other roles. I refer to my job title as CEO and Janitor.
Recently, I ran an art gallery which was a ridiculous amount of fun. I’ve been married, unmarried, have two children of my own and my partner has three as well, so that’s a typically modern family setup.
As the son of a mechanical engineer, I have a fondness for the automotive world, which has given me some strong insights for working on car brands such as Mercedes-Benz. I have played golf since I was twelve and still maintain a single-figure handicap. I’m a foodie and have been known to drop a long and amusing review on Facebook pages of restaurants at the end of an evening. I’m six feet tall in the old measure. I wear glasses, not from too much screen time but as a result of rebounding a golf ball off a fence into my eye at full speed as a teenager. I’m good with my hands and can build and repair things. I’m musically inclined and can play a few instruments and sing, but I lean towards writing lyrics. I particularly like magpies and our home often plays host to their silly chortling morning warbles. Chortling. Warbles. These are expressive and engaging words. Did I mention that I like words?
my core skills