Matt Reed

Matt Reed Photography

I am a freelance filmmaker/ Photographer based in Sydney with a B.A in film production and 20 years of experience. My films films and photography are very documentary style with a real and raw narrative. I have done everything from Studio fashion photography for VOGUE and Levis to a 10 year as a news photographer at News LTD, editorial videos for GQ to web adverts for Tripadeal. So I guess you could say that I like what I produce to be strong aesthetically but the main aim is to make a 'real' and engaging story.

my core skills



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Q & A

Whats the best thing to happen to you in your career to date?

Photographing Lilly Allen for GQ was a carear highlight.

What does a typical work week look like for you?:

Being freelance means there is no such thing as a typical week. But to answer the question, typically I shoot 1 or 2 jobs a week and then edit the job and then go back and forth with the client making changes until they are happy. Then there is a bit of hustling and fielding calls and emails looking for the next job or quoting existing customers on upcoming jobs....and try to force myself to go to the gym.

Describe your working environment in a few sentences..

I work from home which is located in Rose Bay in Sydney.

What sets you apart from other freelancers in your industry?

I have had a very varied carear. I assisted Australia's top fashion photographers so I learnt how to light well and shot for Vogue and Levis among others but I then spent a decade as a news photographer and now in the past five years I have spent moving into film. I think what sets me apart is how my films look and also the fact I am very concerned with narrative at the same time.

What are the tools of your trade?

The amount of gear involved in film is huge compared to stills. I have invested in the camera gear to make VICE TV type films. So the gear is very mobile and reportage but still has a filmic quality.

Do you collaborate with others? If yes, how does that works?

I do collaborate with others, again more so with film than stills. Before I learn't to edit it was with editors and now I edit simple edits myself but an extra pair of hands when shooting is great. I also collaborate with producers who are often the person that brings the job to me. I'd love to collaborate more, I am convinced that collaboration is the key to growth.

Whats been the biggest freelancing lesson to date?

Get the price and all the details of the job up front. Also sometimes hire rather than buy gear especially cameras which go out of date more quickly than say a tripod.

examples of my work

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