Melody Brass

Melody Brass

I'm a passionate PR executive with more than eight years in the industry spanning Australia and New Zealand. I've worked for brands - big and small - across industries but have a love for work in food, lifestyle, travel, health and wellbeing, and non-profit spaces. I started out in the agency world and spent five years learning the ropes on a mix of amazing clients such as Google, YouTube, Wellington Tourism, Rugby World Cup 2011 and a host of restaurants, festivals and events. I've since worked in-house at Air New Zealand before leaving the corporate life for freelance. Since moving from New Zealand to Australia, I've been really lucky to work with Donna Hay and donna hay magazine, Sydney's BodyMindLife yoga and Pilates studios, campaigns for adidas and I've launched a number of restaurants, concerts and festivals, run social media accounts and hosted a number of media events. I've jumped in to help out on projects with agencies and also have experience in content creation and brand strategy. This includes setting up and directing photoshoots and video for different platforms, and copywriting for websites, newsletters, blogs and emails. During my time in Australia I've been fortunate to work with most publications across the country and have built genuine relationships with the news media set as well as journalists across lifestyle outlets such as the likes of Broadsheet, Concrete Playground, The Urban List, Vogue, TimeOut, etc. On any client, I love to work as an extension of the team. I'm outgoing, hardworking and work best in a fun, friendly environment with people who like to get stuff done.

my core skills

Public Relations

Q & A

Whats the best thing to happen to you in your career to date?

Deciding to go out on my own. Naeem Callaway's quote sums up the trepidation but it's been one of the best decisions I've made: 'Sometimes the smallest step in the right direction ends up being the biggest step of your life. Tiptoe if you must, but take a step.'

What does a typical work week look like for you?:

I work in a creative co-working space in Darlinghurst with an office pup and lots of meeting rooms to host clients and media in. I'm in for business hours but might pop out for a yoga class every now and then...

Describe your working environment in a few sentences..

A laptop and a coffee shop. Or when I'm in the office, I'm surrounded by plants, cookbooks and an empty ceramic coffee cup.

What sets you apart from other freelancers in your industry?

I tend to over-service! I really believe in all the clients and campaigns I work on, and I'm always happy to give advice or chat about other ideas.

What are the tools of your trade?

A laptop, WIFI connection and good Spotify playlist.

Do you collaborate with others? If yes, how does that works?

Definitely. I've created a network of photographers, video agencies, events suppliers, designers and amazing caterers. We tend to work out these relationships on the go.

Whats been the biggest freelancing lesson to date?

Find a great accountant and keep your receipts.

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