Michelle Bowes

You’ve probably heard that content is king. But do you know why? Because it enables you to tell your story, to your clients, your way. Advertising and PR no longer cut it with a cynical public, and thanks to the explosion in online publishing, businesses don’t need to rely on the traditional media for a favourable write-up to get sales through the door. By taking control of content, you can cut out the middleman and communicate directly with your clients (and potential clients).

But the road to cut-through content can be daunting, and perhaps you don’t know where to start. That’s where I come in. My experience as both a journalist and in-house in content teams means I understand both sides of the coin. I know the risks that businesses need to consider when producing content - and understand the stakeholder approval process - but I also know what makes a good story that will engage an audience. I’ll ensure your content is interesting, but not controversial, that your story is told, not oversold.

In addition I can write (or edit) anything else you might need written (or edited). Anything at all. Speeches, annual reports, ghostwriting articles, video scripts, social media posts; you name it, I’ve done it.

my core skills




Q & A

Whats the best thing to happen to you in your career to date?

Being contacted by an anonymous source who wanted to pass over confidential documents for a story. Think brown paper envelope left at an agreed time and place, dark glasses and turned up collars...very James Bond!

What does a typical work week look like for you?:

No week is the same. It’s one of the best parts of the job!

Describe your working environment in a few sentences..

Anywhere...but mainly my loft home office.

What sets you apart from other freelancers in your industry?

I’ve got 20 years experience writing across business and finance, and having worked in-house I truly understand corporate mindset.

What are the tools of your trade?

A phone, an iPad and an internet connection are about all I need. Coffee and peace and quiet also help!

Do you collaborate with others? If yes, how does that works?

Absolutely. No set formula - in the true spirit of collaboration it is usually different every time. I can work in conjunction with other freelancers used by a client or source the skills needed to get your job done.

Whats been the biggest freelancing lesson to date?

Embracing the solitude.

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