Mick Sowry

I could say experience counts, but I do believe the journey, from illustrator, to art director, to adding copywriting to the mix - after all what self respecting AD doesn't do their own copy from time to time - to becoming disillusioned with it all, selling the the family home, writing, producing and directing a couple of films, starting a magazine, heartbreakingly closing a magazine, making another film, throwing security to the wind, all the while shooting, writing and painting because I have to...yes...I could say experience counts, but you also have to love the creative process. And I do.

my core skills

Art direction

graphic design


remote area film production and direction


Q & A

Whats the best thing to happen to you in your career to date?

The 5 year collaboration with the Australian Chamber Orchestra making The Reef concert series. Some of the most intense times of my life, all because I sent an email one day, saying 'what if?'.

What does a typical work week look like for you?:

It depends on what's on, but a combination of ad concept development, ditto for design, photography, photo editing, image generation via camera or hand, film editing, and more, it can all happen in a day, or I just might be having a late afternoon surf. But only after the work is done.

Describe your working environment in a few sentences..

A studio office surrounded by trees, listening to birds, and occasionally the roar of the sea, five minutes from Bell's Beach on the Victoria coast.

What sets you apart from other freelancers in your industry?

I'm probably older than them. Which means I've made enough mistakes to avoid making them again.

What are the tools of your trade?

My mind, my hands, my eyes, and, given we need our computer skills, thirty years on the mac platform. I can drive so many programs I lose count at times, though I began when drawing was a necessity, and I can do that too.

Do you collaborate with others? If yes, how does that works?

We meet, we play. Hopefully good things come about. Seriously though, any great collaboration needs joy in the mix. It needs to be fun. As far as geographically, I work remotely, or onsite, and am happy to travel too.

Whats been the biggest freelancing lesson to date?

Keep it fun, but respect the work.

Written Portfolio


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