Min Chow

Hello, I am Min. I work with emerging brands and SME businesses to tell their stories to both local and international audiences. Having traversed two decades of agency-side experience and four markets in this region, I am now stepping out on my own to have a go at client challenges out there I can tackle on my own! I have extensive operational and practitioner experience, having led large teams serving a diverse client portfolio across the B2B and B2C sectors - from enterprise tech to SUVs, vacuum cleaners to plastic packaging! While I enjoy the different facets of every sector and the opportunities they bring, I consider B2B my core strength. I have also served brands in the corporate, healthcare, consumer and automotive spaces. I lean on a solid network in Asia and I love helping brands find a unique voice and point of view to reach regional and global audiences. I love digging deep into the business, the industry and the wider narrative to decipher the story opportunity. I deliver senior counsel on strategy for media relations and multi-channel communications, narrative and messaging development for internal, earned and owned channels, crisis preparedness, issues management, media training. In short, I listen to what you need, I write, pitch and hustle!

my core skills

Public relations consulting

media relations

editorial and content services

freelance agency support

Q & A

Whats the best thing to happen to you in your career to date?

Being able to draw on my experience from multiple markets to help clients with ambition to scale in the region but lack the resources and know-how on the ground. I have enjoyed a hugely varied agency career working with the trust of great clients, fearless teams and inspiring mentors. I've been blessed!

What does a typical work week look like for you?:

Because no two briefs are the same, it makes for very varied weeks with frequently steep learning curves - precisely the reasons why I continue to find consulting rewarding after nearly twenty years. I could be working on a quarterly communications plan for a blue-chip in the morning, researching and developing a narrative in the afternoon, pitching media vigorously on the phone the next day and writing customer case studies and bylines following that. The client activity is always a diverse mix but I consider the consistent component of the week the most critical - the client check-ins, meetings and comms with partners and collaborators.

Describe your working environment in a few sentences..

I am set up at home, in the Eastern suburbs of Melbourne. For writing and planning that requires deep thought, I work best at home, with only the rhythmic ticking of an analog clock in the background. For meetings and everything else, I can do on the run, at the cafe or on-site at the client's.

What sets you apart from other freelancers in your industry?

I do both the thinking and doing well. A strategy or a plan is only as good as its execution, and I roll up my sleeves and jump with both feet in to make things happen.

What are the tools of your trade?

Apart from the usual hardware and robust Internet connectivity, I rely on a number of subscriptions to access news and content from both Australia and overseas.

Do you collaborate with others? If yes, how does that works?

Yes, as and when there is a need. I have a network of collaborators around the region so I am able to activate boots on the ground when required. I am also keen to collaborate with and learn from other freelancers and indies!

Whats been the biggest freelancing lesson to date?

Having just wrapped up a fulfilling tenure in my last agency in Australia, I am new to freelancing so fully expect the lessons to grow in spades. Ask me again in six months!

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