Nick Cavarretta

Sydney SEO Consultant

I started in the freelance world a long time ago as a web developer and server management for emails and websites. Today I focus more on technical SEO, strategy and advising business owners.

I love working with family owned businesses and helping them take on the "bigger guys" that have large budgets. I have been ranking myself for over 6 years competing against large agencies with huge marketing budgets, however, my skill-set alone has kept me up with them and a lot of agencies are still chasing me, which I take as a compliment.

my core skills

Search Engine Optimisation

Technical SEO

Local SEO

Content Syndication

Digital Marketing

Q & A

Whats the best thing to happen to you in your career to date?

I entered into the publishing world for a few years as practice for SEO. I didn't expect the website to take off, but before I knew it I was interviewing musicians I idolised as a teenager, reviewing CD's before release dates and even flying all over Australia to act as a media representative.

What does a typical work week look like for you?:

I move across ,many industries, a few times a day, so I'm constantly having the battle all freelancers have. My typical day is sitting in the office working on my existing online marketing clients, acting as an online marketing adviser and even going as far as assisting with media relations.

Describe your working environment in a few sentences..

I work in a co-working space and love to network with other business focused and start-up companies working within the spaces.

What sets you apart from other freelancers in your industry?

To be honest, I don't know. A lot of people copy what I'm doing so I guess that separates me from them. I just put that down to some people know what they're doing, and other try to emulate what others are doing. I'm not an emulator, I figure it out for myself and practice the art on tester websites.

What are the tools of your trade?

If I have a laptop and strong internet connection, I can work anywhere.

Do you collaborate with others? If yes, how does that works?

Yes I collaborate with other online marketing freelancers. Generally I work in the search engine optimisation space and some CPC style advertising. If a client relies on me for SEO then it's highly likely I won't have time to manage an Adwords account at the same time. This is where freelancers within my network come in very handy, to ensure all work is done throughout the month.

Whats been the biggest freelancing lesson to date?

Time management and data management for clients. In the beginning I would just retain all the information in my mind (great memory) but as my client base grew, so did my work load and I soon learned how to manage my time and data efficiently.

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