Nicole Hope

I provide strategic public relations, corporate communications, issues and crisis management, events and social media services to a broad range of clients. I enjoy developing creative out-of-the-box and experiential ideas to help drive cut-through PR. I have extensive experience in the automotive and manufacturing industries as well as government, not-for-profit, retail, hospitality and the entertainment industry. I have more than 8 years experience in both agency and in-house PR. I spent 5 years in the corporate affairs department at GM Holden where I executed world-class product launches, managed key sponsorship and partnerships, and managed many corporate issues and major announcements, including the announcement to cease manufacturing in Australia. From 2016, I worked for international PR and marketing agency, Superdream where I helped set-up the Brisbane office and provided PR services to clients in the Australasia region including Paramount Pictures, CS Energy, Key Assets, Great Barrier Reef Foundation, AEIOU Foundation, CSIA and more!

my core skills


corporate communications


issues and crisis management



Q & A

Whats the best thing to happen to you in your career to date?

I won both the state and national Public Relations Institute of Australia's Golden Target Awards in 2016 for my integrated marketing and communications campaign, 'Can I Foster?' for client, Key Assets. I was tasked to develop a campaign to help recruit more foster carers for the 43,000 children in need. The Campaign, which included a social experiment, went viral and reached 167 million people across 13 countries. Media coverage was secured in more than 85 publications, in every major Australian city and on 3 TV networks. In the first four weeks of the campaign, thousands and thousands of enquirers were received from people interested in becoming foster carers.

What does a typical work week look like for you?:

A typical work week includes client meetings, pitching stories to media, developing press material and developing and presenting creative campaign strategies for clients. I also consume a lot of news!

Describe your working environment in a few sentences..

Fast-paced, creative and flexible.

What sets you apart from other freelancers in your industry?

What set's me apart from other freelancers? My creative strategies and the vastly diverse range of clients I have worked with.

What are the tools of your trade?

Pitch perfect - mastering the perfect pitch is a must! Writing skills on point Be well connected with media and influencers Have the ability to find a creative story angle in everything.

Do you collaborate with others? If yes, how does that works?

My ideas are inspired by everyone around me--my family, friends, colleagues and even the barista!

Whats been the biggest freelancing lesson to date?

Freelancing is very similar to working in agency.

examples of my work

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