Nina Hendy

I'm an Australian business & finance journalist available for hire.

I'm a regular contributor to a range of mainstream newspapers and publications including The Age, The Sydney Morning Herald and INTHEBLACK. I write about personal finance - banking, savings, superannuation, tax, insurance, retirement and related topics.

My experience writing about business and finance places me in a unique position to help brands tell their stories in a compelling way that resonates with their audience.

I've written compelling content for a range of brands including Steadfast, NAB, Westpac's Businesses of Tomorrow program, Indeed, MYOB, RMIT University and media brands including The Australian Financial Review, Nine, SMH, The Age, INTHEBLACK and more.

I'm approachable, efficient, accurate and have never, ever missed a deadline.

I'm also the founder of The Freelance Collective. I launched the platform because there's a growing number of incredible Australian freelancers out there, and they're impossible to track down when you really need them. Having worked from a home office for so many years, I was also looking for a clever way to promote vetted Australian freelance talent while also connect like-minded freelancers so they could share job opportunities, provide support for each other and connect throughout the day at our virtual water cooler.

my core skills

Business & finance journalist & content creator

Q & A

Whats the best thing to happen to you in your career to date?

I'm a career freelancer, and there has been so many highlights over the 10 years I've been self-employed. Being found on The Freelance Collective by a range of clients is pretty amazing. One client based in Denmark who reached out and hired me for a massive project highlighting climate change issues in Australia for a mini-documentary for a sustainable bank. An incredible project I was thrilled to be involved in. Another amazing project involved writing a 10,000 word research paper about the issues expats have returning home due to outdated recruitment processes in Australia.

What does a typical work week look like for you?:

I'm constantly on emails or the phone. Typically, I'm liaising with editors and clients, researching stories, pitching story ideas and accepting commissions. This means I could be preparing a detailed quote one minute, accepting a brief from an editor or client, interviewing an expert in London after hours or researching the future of Australia's superannuation system.

Describe your working environment in a few sentences..

I’m lucky these days. I knew freelancing was where I was meant to be, so I’m in a purpose-built office beneath our house looking onto the front garden with a glimpse of the water. The desk is built-in, there’s lots of cupboards for storage and a nice big screen to easily be able to flick between several tasks during the day. I love spending time here, and love my work. I travel to meet with my clients upon request, meaning some trips to Sydney or Melbourne for larger projects.

What sets you apart from other freelancers in your industry?

I’d say my branding. I’ve been writing about marketing and business for 10 years, and set out to create a website that really stood out a couple of years ago. Most clients say they remember logo and love that I publish my stories and testimonials on my website.

What are the tools of your trade?

Main computer and laptop, iphone, notebook and pen, digital recorder, transcriber, Twitter app, Facebook app, DropBox and Skype. Then there's my little black book of contacts.

Do you collaborate with others? If yes, how does that works?

Yes I do work with other freelancers on bigger projects from time-to-time, though most of my work comes from media outlets, content agencies or businesses. I also work with advertising and communication agencies seeking a business or finance content creator for projects with their clients.

Whats been the biggest freelancing lesson to date?

The importance of a great website, being certain of what you do and don't offer as part of your service, and sticking to it. Having said that, seeing an opportunity to branch into new offerings and taking the step is also crucial to be a successful freelancer.

examples of my work

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