Nina Hendy

I'm a journalist with specific experience writing about businesses, and for businesses.

I'm a regular contributor to a range of mainstream newspapers and publications including The Age, The Sydney Morning Herald and INTHEBLACK.

My experience writing about businesses places me in a unique position to utilise my journalism skills to help businesses tell their stories in a way that resonates with their audience.

My business now has two arms - the journalism side, where I write features and news for publishers, and the wordsmith side, where I write for businesses and brands - including thought leadership pieces, business content and press releases. I also offer media interview training via phone - you can book this via my website --

I'm approachable, efficient and have never, ever missed a deadline.

I'm also the founder of The Freelance Collective. I launched the platform with a small group of creatives because there's a growing number of incredible Australian freelancers out there, and they're impossible to track down when you really need them. Having worked from a home office for so many years, I was also looking for a clever way to connect like-minded freelancers so they could share job opportunities.

my core skills

Business journalist

content creator for brands

Q & A

Whats the best thing to happen to you in your career to date?

Being asked into Fairfax HQ in Melbourne for a photo shoot as a regular freelance contributor was exciting. More recently, being called by two Federal Government agencies in the same week and being assigned two separate article creation projects for mainstream media placement.

What does a typical work week look like for you?:

There's nothing typical about a week for me, particularly given that I write ABOUT businesses, and FOR businesses. This means I could be preparing a detailed quote one minute, taking a new client enquiry on the phone, writing a business story or conducting a media training session by phone for a small business owner.

Describe your working environment in a few sentences..

I’m lucky these days. I knew freelancing was where I was meant to be, so I’m in a purpose-built office beneath our house looking onto the front garden with a glimpse of the water. The desk is built-in, there’s lots of cupboards for storage and a nice big screen to easily be able to flick between several tasks during the day. I love spending time here, and love my work.

What sets you apart from other freelancers in your industry?

I’d say my branding. I’ve been writing about marketing for 10 years, and set out to create a website that really stood out a couple of years ago. Most clients say they remember my red typewriter logo.

What are the tools of your trade?

iphone, notebook and pen, digital recorder, laptop, ipad mini, my transcribing service, Twitter app, Facebook app, DropBox and Skype.

Do you collaborate with others? If yes, how does that works?

Yes I do work with other freelancers on bigger projects from time-to-time, though most of my work comes from media outlets, content agencies or businesses. I also work with advertising agencies seeking a specialist content writer for projects with their clients.

Whats been the biggest freelancing lesson to date?

The importance of a great website, being certain of what you do and don't offer as part of your service, and sticking to it. Having said that, pivoting as new opportunities present themselves. Having said that, seeing an opportunity to branch into new offerings and taking the step is also crucial to be a successful freelancer.

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