Rachel Amies

Crazy Cat Copy

My creative streak was obvious when I fell in love with playing musical instruments at a young age. This eventually led to me starting my university career studying towards a music degree majoring in performance trumpet. As a 19-year-old, I was fortunate enough to be in an orchestra that played for Nelson Mandela in Wellington, New Zealand. I switched degrees and graduated with degrees in law and criminology. This was driven by my desire to help those in need – particularly children who were caught in the middle of their parents separating. I also developed an interest in computers and technology when I was about 12-years-old, when I managed to persuade my parents to buy me a computer for my 12th birthday – that’s a 1980s computer! This interest in computers was maintained throughout high school and into my university career. It resulted in me being able to learn new software and online platforms quickly. My legal experience and interest in technology have provided me with the ideal skillset that’s well utilised as a business owner. These skills and knowledge serve my clients (and myself!) extremely well.

my core skills

SEO copywriting

WordPress

legal copywriting

blogging

SEO keyword research

Q & A

Whats the best thing to happen to you in your career to date?

I've met a lot of awesome and supportive business owners since I ventured into freelancing. One big highlight was having lunch with Janine Allis in Melbourne within months of starting my business.

What does a typical work week look like for you?:

Juggling my personal life with business networking as well as client deadlines and learning new skills. And then there's my obligation to be the best slave I can be to my three gods (AKA cats!)

Describe your working environment in a few sentences..

I work from home in Western Sydney – a quick motorcycle ride to the gorgeous Blue Mountains. When I need a change of scenery – I venture out to one of the local cafes or to a cafe in the Blue Mountains.

What sets you apart from other freelancers in your industry?

Being able to explain complicated concepts in plain English.

What are the tools of your trade?

My brain. My computer. My phone. My love of learning. And the close supervision of my three feline gods.

Do you collaborate with others? If yes, how does that works?

Yes! I love working with other copywriters and WordPress designers on bigger projects.

Whats been the biggest freelancing lesson to date?

My biggest lesson has been to know my worth and trust my gut instinct.

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