Rebecca Haddad

Rebecca Haddad

A writer never forgets their first byline. Mine was a 200-word article about Shakira (be kind – I was fresh out of uni, in my first job as a writer at Bauer Media, and finding it all-to-exciting to go to work into an office in the city). Sure, trying to source enough interesting facts about the Colombian songstress was a challenge (no offence to any diehard fans out there), but a small one compared to the challenges soon to hit Australia’s magazine industry. I was fortunate to move around the mastheads quickly, building up my skills as a writer and subeditor. Eventually I moved to Pacific Mags, where I worked as a subeditor for Virgin Australia Voyeur. It was then that the travel bug bit. Hard.

After a year spent subediting amazing feature stories of far-flung places, I was ready to see such places myself. I couldn't do the London thing (all that rain), so I set my sights on Dubai. In 2013 I made the move to the desert, working as deputy editor for a luxury travel mag. There, I was exposed to some very 'pinch me' experiences, including a James Bond-esque adventure in Mauritius, a spa weekend in Amsterdam with Marisa Berenson, and a few ridiculously opulent weekends in the Maldives.

I often call Dubai the LA of the MIddle East - it's the place to try something new. Keen to add some more digital experience to my bow, I left life as a full-time mag hag to become a digital content editor for Visit Dubai. I returned back home in 2016 to be social content editor for Macquarie University, before re-entering the freelance life in 2017. Since then I’ve had the chance to work on all manner of content and strategy for some great clients including Cover-More, MasterCard, and Shangri-La Hotels & Resorts.

I absolutely love what I do and how I can do it. In the digital age, working from anywhere is possible (which is ideal for me because I still haven’t managed to shake that travel bug). I might have branched away from conventional journalism, but storytelling is still at the heart of my job. I love the challenge of creating great content and editorial strategies for brands who are unsure of how to tell their story, or if they even have a story in the first place (spoiler: EVERY brand has a story). </P

my core skills



Content Management

Content Strategy

Social Media

Q & A

Whats the best thing to happen to you in your career to date?

My overseas experience was an amazing challenge and afforded me the opportunity to change career course, allowing me to dive head-first into the digital content landscape once I returned home.

What does a typical work week look like for you?:

Mondays are spent planning out the week - my schedule is always different. Sometimes there are onsite meetings with clients, sometimes I spend the entire week at home churning out content. I enjoy the mix of onsite work and working from home.

Describe your working environment in a few sentences..

On first appearances my office space is very minimalist. That is, until you open up the cupboards.

What sets you apart from other freelancers in your industry?

I like to work on content for a variety of different audiences and industries. Although I am skewed to travel and lifestyle, I am always happy to take on a challenge in an unfamiliar field.

What are the tools of your trade?

Google Chrome, InDesign, Google Drive.

Do you collaborate with others? If yes, how does that works?

I love a good collaboration - it's important to supplement the skills you may not have and learn something in the process. Usually I will look at a scope and be upfront about what I can do and where possible limitations are, and if the client is open to collaborations I can put forward names of many fantastically talented peers.

Whats been the biggest freelancing lesson to date?

Discipline. I've learned that it's okay to have varied days where you feel productive at different times. It's just a matter of jumping on those bursts of energy at those times and always being mindful to meet deadlines.

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