A writer never forgets their first byline. Mine was a 200-word article about Shakira (be kind – I was fresh out of uni, in my first job as a writer at Bauer Media, and finding it all-to-exciting to go to work into an office in the city). Sure, trying to source enough interesting facts about the Colombian songstress was a challenge (no offence to any diehard fans out there), but a small one compared to the challenges soon to hit Australia’s magazine industry. I was fortunate to move around the mastheads quickly, building up my skills as a writer and subeditor. Eventually I moved to Pacific Mags, where I worked as a subeditor for Virgin Australia Voyeur. It was then that the travel bug bit. Hard.
After a year spent subediting amazing feature stories of far-flung places, I was ready to see such places myself. I couldn't do the London thing (all that rain), so I set my sights on Dubai. In 2013 I made the move to the desert, working as deputy editor for a luxury travel mag. There, I was exposed to some very 'pinch me' experiences, including a James Bond-esque adventure in Mauritius, a spa weekend in Amsterdam with Marisa Berenson, and a few ridiculously opulent weekends in the Maldives.
I often call Dubai the LA of the MIddle East - it's the place to try something new. Keen to add some more digital experience to my bow, I left life as a full-time mag hag to become a digital content editor for Visit Dubai. I returned back home in 2016 to be social content editor for Macquarie University, before re-entering the freelance life in 2017. Since then I’ve had the chance to work on all manner of content and strategy for some great clients including Cover-More, MasterCard, and Shangri-La Hotels & Resorts.
I absolutely love what I do and how I can do it. In the digital age, working from anywhere is possible (which is ideal for me because I still haven’t managed to shake that travel bug). I might have branched away from conventional journalism, but storytelling is still at the heart of my job. I love the challenge of creating great content and editorial strategies for brands who are unsure of how to tell their story, or if they even have a story in the first place (spoiler: EVERY brand has a story). </P
my core skills