Sam Ikin

Ikin Media

I am an award winning broadcaster and journalist with almost 20 years of experience in the media industry. I've worked as a radio presenter, newsreader, reporter, producer, chief-of-staff and other roles across Australia. I'm now offering my skills and experience through my business Ikin Media as a content creator with a specific interest in podcasting.

my core skills

Podcast production

podcast assessment

media relations

content creation

social media


Q & A

Whats the best thing to happen to you in your career to date?

This is going to sound a bit crazy but losing my job at the ABC in the 2016 budget cuts. It wasn't a pleasant experience at the time but it forced me to look for something better. I spent some time running an FM radio newsroom and working in corporate communications but I quickly realised that my passion for broadcasting and writing could not be suppressed. After a while, I realised that fulfilment and being able to spend time with my young family was more important than a fortnightly paycheck. I've won awards and had some amazing experiences as a news reporter but having to start again from the beginning and build a career the way I want it is easily the best thing that's happened, so far at least.

What does a typical work week look like for you?:

I have my kids every second week. When they are with me I try to keep my workday to school hours as much as possible. I need to change things up when I'm immersed in a big, time-consuming project. I'm very lucky to have a partner who is happy to help with school pick-ups and other commitments when she can.

Describe your working environment in a few sentences..

Unless I'm out in the field or working from a client's office using my mobile studio I work from home. I have a very well fitted out audio studio which doubles as my office.

What sets you apart from other freelancers in your industry?

Creativity. I like to look at every project from a few different angles to see if there’s a better or more creative way to approach it that will make it stand out.

What are the tools of your trade?

1. Experience. I've worked as a journalist in television, radio, print and online. There are some things that can't be taught, that only come with experience. My 20 odd years of experience is my top asset. 2. My home studio. Being able to work on something from home or to easily pop back into work when a great idea pops into my head is really valuable. I’ve fitted it out with the most practical and high quality audio equipment available and love being able to do anything possible in a radio studio from my own office. 3. A good functional computer. Portability is essential for my business so, whether it’s a complicated edit or a piece of creative writing I need to be able to do it wherever I am.

Do you collaborate with others? If yes, how does that works?

I love collaboration. My podcast work usually requires a certain level of collaboration with either my audio engineers, sound designers, researchers, the client I’ve partnered with for the project or all of the above. I’m a big believer in the power of diversity of thought. While a large team isn’t always appropriate for every project I welcome the opportunity to collaborate on any level.

Whats been the biggest freelancing lesson to date?

There is no substitute for authenticity.

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